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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

markempa

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. The frequency of your funnel will impact your ROI.”.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Peter Da Vanzo.

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Making the Most of Your Webinars

The Effective Marketer

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. What’s the ROI of webcasting?

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." One of the top challenges for any marketer is measuring marketing ROI. But measuring doesn't have to be difficult.

ROI 100
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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Second, they also report improvements that respondents specifically said were “a result of integration between marketing technologies and CRM”.) Here's a bunch. But lots of people do anyway.

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Is Social Media Really Living Up to Expectations?

markempa

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.