benchmark help 
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. Customer interviews can help with understanding the true impact of issues.
Customer Experience Matrix
SEPTEMBER 1, 2010
A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.
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Ambal's Amusings
JANUARY 21, 2010
Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process.
The ROI Guy
OCTOBER 22, 2010
Given this reality, many marketing organizations are investing in sales enablement tools and processes to accelerate deal flow and maximize the productivity of their sales teams.” So how is the sales enablement role evolving within b2b vendors?
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. Content is King? Content may indeed be king.
The ROI Guy
OCTOBER 22, 2010
Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Finding ways to help buyers Fight Frugalnomics is essential to attracting attention and engaging frugal buyers. In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions.
The ROI Guy
DECEMBER 6, 2010
At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. The Death of a Salesman? The invitation often coming after key decisions have already been made.
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