The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Martech

FEBRUARY 24, 2022

According to Johnson, many marketers see astounding results when effectively employing web-based AR, “In some instances, marketers are seeing AR outperform the benchmark by 95x, a 70% increase in brand retention, and a 4x increase in online purchases. AR is now a tool, not a toy.

Planning 128

Planning Advertising Agencies Paid Search Agency Mobile Advertising 128

Adobe Experience Cloud Blog

MAY 11, 2009

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    This year’s topics focus around Lessons Learned , and over 400 attendees will have the opportunity to share their experiences through panel discussions, networking sessions, and workshops. 

Top of Funnel 48

Top of Funnel Marketo Lead Ranking Sales Cycle 48

Zoominfo

APRIL 24, 2019

Keyword density refers to the number of times a keyword appears on a page, and for a while, it was a good benchmark for search algorithms to assess a page’s value and relevance for a given keyword. Today we take a look at some of the worst, most outdated SEO tactics and their role in the modern SEO strategy. Let’s get into it!

Tactics 189

Tactics Cost SEO Lead Scoring 189

Unbounce

MAY 15, 2020

It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. Optimize with insights from the 2020 Conversion Benchmark Report. Too time-consuming. Too complex. The issue isn’t new. This is the absolute mother lode of conversion insights.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

WriteSpark

DECEMBER 8, 2009

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. Indeed, the study found that 82% of IT buyers use product literature in the consideration and decision stages of the buying process, ahead of all other print and electronic marcom.

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Contify

APRIL 17, 2020

Contify has been evolving since 2009 along with the evolution of the requirements of our customers. One of the powerful features of Contify is ‘Upload Information’ that allows users to add information such as analysis reports, battle cards, competitor profile or benchmarking directly to the platform.

API 59

API Tagging Analysis Advertising Benchmark 59

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Savanta

NOVEMBER 29, 2010

That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . A ‘state of the nation’ survey amongst B2B marketers which gauges economic confidence, benchmarks marketing activity and explores key trends. The third wave has recently been published and it gives cause for optimism.

B2B Marketing 120

B2B Marketing Brand Identity Branding B2B 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. Email Metrics That Need Benchmarks Here is a list of the email metrics that I would like to see in future MarketingSherpa Email Benchmark reports: Automated Email Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Convince & Convert

JULY 2, 2014

Knowing how your customers perceive you gives you a benchmark to measure progress and helps you know how to proceed with marketing to improve your brand perception. Dominos took its customers’ feedback in stride when it launched a new pizza recipe in 2009.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Everything Technology Marketing

OCTOBER 22, 2010

IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% this year over 2009. It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

markempa

JULY 29, 2009

Resource: 2009 Social Media Marketing and PR: Benchmarks and Best Practices. Create social media-specific landing pages Lesson #6. Quality can be an issue with leads from LinkedIn. Read MarketingSherpa: Using LinkedIn for Lead Generation: 6 Lessons.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Outgrow

FEBRUARY 28, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Marketing Craftmanship

APRIL 8, 2016

And that’s the fundamental marketing challenge for fund managers: building investor trust through clear and consistent communication, regardless of whether their performance meets, exceeds or falls short of benchmarks. There’s a reason why it’s been viewed more than 26 million times since 2009. Tell them exactly what you’re thinking.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Moz

MAY 26, 2020

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. Benchmarking. Overall, we view our website transition as a success.

Domain 71

Domain Contingency Planning Paid Search Agency Advertising Benchmark 71

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). paid click volume (is) up 18% from January 2007 to March 2009.In Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

EMagine B2B Blog

APRIL 20, 2010

But not so, says MarketingSherpa’s 2010 Email Marketing Benchmark Report, which found that the only two marketing tactics to see an increased budget in 2009 were social media and email. When social media invaded the online marketing scene a couple of years ago, many observers predicted that it would spell the end for email marketing.

Social Media 40

Social Media Email Marketing Social Marketing B2B Marketing 40

EMagine B2B Blog

JANUARY 28, 2010

In contrast, the researchers behind Business.com’s “2009 B2B Social Media Benchmarking Study” take as a given that social media usage has already gone mainstream, and believe that the more [.].

Social Media 40

Social Media Studies Media Advertising Benchmark 40

Smashmouth Marketing

MAY 29, 2009

Joe: We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t. Joe: First, they should take advantage of and capitalize on every qualified lead sent to them by marketing.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Joe : We presented at our conference some eye opening data from our benchmark database showing radical differences in both profit and revenue between companies that have embraced sales and marketing integration versus those that haven’t. The other consideration is once you have a lead, how do you bring value to that initial interaction?

Trends 100

Trends Work Management Marketing Management Buzz 100

The ROI Guy

SEPTEMBER 21, 2010

IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% A summary and insight by IDC on the Tech Marketing Benchmarks Survey can be found at: [link].

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Planning 40

EMagine B2B Blog

JULY 23, 2009

Another in MarketingSherpa’s Chart of the Week series – perhaps familiar if you happen to have sprung for Sherpa’s B2B Marketing Benchmark Survey 2009 – this one focused on the often yawning Marketing-Sales chasm. Although in this case there is good news, such as: 51% using a CRM to manage lead process (13% say no, but [.].

Advertising Benchmark 40

Advertising Benchmark Marketing & Strategy Tagging B2B Sales 40

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Benchmarking Marketing Budgets. Online Marketing News in 2009: The Year’s Hottest Events. Lead Generation Best Practices: Thought Leadership with The Funnelholic. Top 5 Challenges for B2B Demand Generation Marketers. 16 Must-Read B2B Marketing Strategy Ebooks. My 9 Commandments for Marketing Your High-Tech Company.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

markempa

MAY 24, 2005

KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Porch Group Media

MAY 21, 2019

Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. Google’s first ever tweet was sent in 2009. Every day individuals and businesses send more than 293 billion emails, and that number is expected to increase to more than 333 billion by 2022. bitrebels.com).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45