The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

SEPTEMBER 8, 2010

Before advanced contextual and retargeting capabilities became the norm, MySpace’s ability to target banner ads based on members’ interests was a huge edge. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site. It’s understandable on one hand.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Outgrow

AUGUST 26, 2022

Welcome to the Marketer Of The Month blog! . Khalid El Khatib: Sure, Stack Overflow itself is a technical term an error that developers experienced, and that was the name of the community after a naming contest that was run in 2008 or 2009 when the site was launched. Why you should hire people who are smarter than you.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Bannerflow

SEPTEMBER 3, 2018

The day came and went, until in 2009, Alibaba began a campaign focusing on the fictional holiday. As optimizing shopping mobile ads on the fly, adding live product feeds, and creating friendly CTAs is easy. Use your banner ads to generate hype. The timing was perfect and sales went stratospheric. Green Monday.

Advertisements 66

Advertisements Advertising Banners Mobile Advertising 66

WebMarketCentral

SEPTEMBER 24, 2009

As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time. 9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically.

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Read Chris’s full 2010 predictions on the Treehouse blog.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Webbiquity

MARCH 31, 2010

Because these reports came disproportionately from one source ( MediaPost ), the articles and blog posts presented here are categorized by source. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% in 2009, while 4-word searches increased from 13.3%

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. If You Can’t Beat Em, Should You Join Em? And I still feel that way.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. If You Can’t Beat Em, Should You Join Em? And I still feel that way.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Vidyard

OCTOBER 19, 2016

Much like television was made for people, but largely paid for by advertising, the internet was beginning to emerge as an ad-defined space as well. Banner ads and spam emails were nothing new in 2006, but truly innovative brands were looking for new ways to connect with users in a way that didn’t annoy them, but got them excited.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs? million pieces of content (videos, photos, blog posts, links etc.) More than 1.5

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Aberdeen

MARCH 28, 2017

One example is Adobe’s CMO.com , which, admittedly, does explicitly promote Adobe events through banner ads, for example, but also features plenty of articles that are of more general interest to their intended audience. Next, I point to examples of companies taking a more journalistic approach to the content they create.

Content Marketing 40

Content Marketing Planning Work Management Content 40

Albert

JULY 13, 2018

According to Ad Age’s Agency Report 2018 , 2017 marked the first year in which digital work accounted for more than half of American ad agencies’ revenues. of the work agencies conducted last year — nearly double the share they claimed in 2009. Digital tasks comprised 51.3%

Advertising Agencies 69

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 69