Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? adults with an Internet connection use social media in some form or function.

Social Media 152

Social Media Media B2B Paid Search Agency 152

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. I work for a B2B software company and we do regular email blasts. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Photo credit: Wikipedia. Time for another look.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

WebMarketCentral

DECEMBER 3, 2009

9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. That was the good news part of the study. Johnson (GPJ).

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Biznology

FEBRUARY 13, 2015

We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. per year.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. The chart below shows the difference between B2C and B2B companies. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. The Noob Guide To Online Marketing.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. Are we following the trend here at Exo B2B?

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Directive Agency

MARCH 27, 2017

Any B2B marketer worth their salt will take advantage of this reality and grab, read, and extensively study every B2B marketing strategy book and article that they can find. Another social media book that focuses on building close customer relationships makes the list with Scott Stratten’s 2009 publication, UnMarketing. Start Engaging.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Hubspot

FEBRUARY 27, 2012

The study includes data and insights about marketers' costs, budgets, lead quality, and priorities. This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012. Tweet This! Tweet This! Tweet This! Tweet This! Tweet This! Tweet This!

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Integrated B2B

NOVEMBER 1, 2012

The growth in mobile use as preferred access point carries a massive impact for B2B – in fact this is possibly greater than for B2C. A study published by Google in august 2012 show the increased importance of mobile for all business travelers and how mobile is rapidly growing as a medium for sourcing information and sharing it with others.

Marketing & Strategy 40

Marketing & Strategy B2B Gartner Forecasting 40

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. SEO also has the biggest impact on B2C lead gen. 49% of B2C marketers rank SEO tops for impact on lead generation, followed by pay per click (26%) and social media (25%). Heidi Cohen ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Studies show: 78% of internet users are conducting product research online 1. Marketing Evolution. Image credit: Technoligence, LLC.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. Fast Draft™ | Project Quotes | Case Studies | BLOG | Bio | Contact Us b2bmarketing Thanks for stopping by and I hope youll visit this blog frequently!

Paper 40

Paper Best Practices RSS Landing Pages 40

Atomic Reach

JANUARY 3, 2019

He is a faculty member of the graduate studies program at Rutgers University, and has taken what he has learned through his decades of experience and poured it into his blog, keynote speaking opportunities, and numerous writings. the Content Marketing Institute, Search Engine Journal, Social Media Examiner, Entrepreneur, and B2C.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Gartner CIO Study Highlights Need for Outcome-Base. ▼ February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Gartner CIO Study Highlights Need for Outcome-Base. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. No stack of case studies or conference road trips will do it, either. I find far too many organization leaders are risk averse (good times and bad) or pursue new platforms only as an immediate reaction without foresight, study or knowledge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Golden Spiral

APRIL 16, 2019

What started that season, I thought, was a differentiation from B2C, and B2B. If we're talking B2C, so if you look at say the Nikes of the world, the Starbucks of the world, the Harley Davidsons of the world. So that's the B2C. It's not B2B, it's not B2C, it's H2H. Now, you're in B2B. I quickly learned that there really.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Webbiquity

JANUARY 10, 2010

Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools.

SEO 100

SEO Tips Best Practices PageRank 100

ClearVoice

NOVEMBER 1, 2020

The word ‘scribe’ comes to us from the intelligent copyists and editors who studied and duplicated scriptures in the New Testament times in ancient Israel, per the good folks at Merriam-Webster. Hear ye, hear ye, let’s channel our inner historians and honor the ancient copiers of manuscripts. Contributor.

Advertising Agencies 111

Advertising Agencies Television marketing Paid Search Agency Public Relations 111

Webbiquity

JULY 26, 2010

Marketing Finger ( Resources Studies Social Media Consulting ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). The hard questions about social media for B2B solutions providers , June 11, 2009. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Outgrow

SEPTEMBER 30, 2022

And then went back in 2009, when I discovered Moz, Whiteboard Fridays with Rand Fishkin, and the beginner’s guide to SEO and all that stuff. And he said, according to a study, “more GenZ’ers are searching Tik Tok and Instagram for a restaurant when they want to find something to eat.”

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there’s more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Sharpspring

APRIL 30, 2020

In a recent study of 46,000 shoppers at a major retail brand, it was revealed that 73% of shoppers used multiple channels during their typical purchase. While most commonly used for B2C retail products, omnichannel experience can also be extremely useful for B2B brands. But does it work for B2B?

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

ViewPoint

JULY 11, 2013

B2B buyers look for unbiased confirmation about products or services before buying, just like B2C buyers do. Study: Email Lands More Customers Than Facebook or Twitter, but Still Fewer than Organic Search. As you’ll see they each have very different buying patterns. Via MarketingProfs. B2B Marketers Benefit from Customer Reviews.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

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Twitter Stats Tools Tips 100