markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success?

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. Here is one of the graphs from the eMarketer study.

Social Media 53

Social Media Emarketing Forrester Media 53

markempa

FEBRUARY 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! to generate leads."

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

The Effective Marketer

FEBRUARY 15, 2010

Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. United States License. United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 17, 2010

The emails in these galleries are mostly B2B marketing in nature, but the design principles can be applied to B2C as well. Is good to see what’s out there, what is working and what is not. Note : The emails are in no particular order and the senders were selected at random from a variety of emails I get. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

WebMarketCentral

DECEMBER 3, 2009

9 things you MUST know before you start any conversion rate optimization by Search Engine People Though this post is aimed primarily at b2c e-commerce sites, b2b marketers may find a few useful takeaways as well. The goal, as she states it, should be rather on "maximizing lead volume at an acceptable (profitable) cost/lead."

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Those five videos generated 6 million views in less than a week. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Valasys

JUNE 1, 2021

Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike. Additional ROI Will be Generated From the Digital Prime Brokerage Offerings. But why Crypto mining is so popular among people anyway?

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Nearly 97% of the respondents viewed customer engagement as very (67%) or somewhat (30%) important.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Hubspot

OCTOBER 28, 2010

You would think by looking at this new MarketingSherpa chart that B2B marketers are more worried about generating quality leads than creating new demand for their products and services. But, every marketer - B2B, B2C or anything inbetween - should always be conscious of the quality aspect of lead flow to their sales team.

Lead Scoring 28

Lead Scoring Lead Ranking B2B Marketing Marketing Budget 28

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. This is where the problems begin. For this post we will focus on outside lists.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Webbiquity

AUGUST 29, 2011

Considering all of its features , LightCMS is another shortlist-worthy tool for basic website creation, particularly for smaller B2C companies who want an easy-to-manage online store. For developers and agencies, LightCMS also offers one of the most attractive partner programs. Solution Toolbox. 300 per year ($25 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Online Marketing Institute

JUNE 18, 2009

Here are Mike Rowland’s six key takeaways for building B2B online communities: 1) Building B2B online communities takes more than copying B2C practices Clearly defined objectives and a focus on driving business results are the hallmarks of more successful B2B online community efforts. More leads? Lowering support costs?

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. How the most popular social media sites for generating B2B traffic compare.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Social media may be good for 99 things, but lead generation ain’t one of them. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. And digital marketing and social media are as disruptive as they come.

Social Media 60

Social Media Social Marketing Media Planning 60

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. Avoid being too feature or jargon-heavy.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Customer Experience Matrix

MARCH 8, 2011

See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Vidyard

JANUARY 14, 2015

” Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Salesforce has invested in more than 100 enterprise cloud startups since 2009. Learn more at www.bvp.com and follow us on Twitter @BessemerVP.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard goes beyond basic video hosting solutions by turning video content into an active tool for lead generation, qualification and customer insight. Salesforce has invested in more than 100 enterprise cloud startups since 2009. Learn more at www.bvp.com and follow us on Twitter @BessemerVP.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. Are we following the trend here at Exo B2B?

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Online Marketing Institute

NOVEMBER 8, 2010

But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). Not sure how many leads they’ve generated through that vehicle, but betting quite a few. There is lots out there for B2C but nothing targeting B2B.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

NOVEMBER 8, 2010

Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. Project the future income stream (and costs) for new customers.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Hubspot

JANUARY 9, 2020

As far back as 2009, there were calls on enterprise software providers to pay more attention to the user-friendliness of their products, but like the proverbial ostrich, they put their head in the sand, rested on their laurels, and blindly trusted the lazy assumption that customers will forever accept pain as the price of power.

Software 66

Software Marketing AI Paid Search Agency Marketing & Strategy 66

Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Related Posts B2B SEO vs. B2C SEO: What is the Difference? Let’s Know Do You Really Need To Open The Doors Of Mysteries Of Listings At DMOZ?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Directive Agency

MARCH 27, 2017

Another social media book that focuses on building close customer relationships makes the list with Scott Stratten’s 2009 publication, UnMarketing. There is No B2B or B2C: It’s Human to Human: #H2H by Bryan Kramer. UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40