Remove b2c differences
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? But those differences are at the tactics layer, not the strategy layer. Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? SEO also has the biggest impact on B2C lead gen.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). The 21st Century Supply Chain blog employs 18 different Kinaxis contributors and focuses squarely on thought leadership. What don’t we see a lot of?

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. Decision makers and stakeholders are spread over different states and even countries. Not so fast!

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. This is where content marketing comes into play.

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Marketer of The Month Podcast- EPISODE 083: B2B Marketing Strategies for SEO to Outrank Your Competition

Outgrow

And once you discover how to tap into that, and think 80-20, and analyze 80-20, it will change your strategy, how you approach being efficient, being productive, it changed everything for me when I discovered it. So if we were to put their results side by side, I mean, there might be some differences.

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