Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 25, 2011

I’m sure by now you’ve read or heard enough about how the lines are merging between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. IMO, the decision making process is more complex and there are many more stakeholders involved in industrial and B2B purchases but it still boils down to people doing business with people.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. While some people called for a boycott of the brand and burned their Nike gear, the ad served to solidify the brand’s core customer base. Video Storytelling Tips 3.1 Use Humor to Engage Your Audience 3.2

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Customer Experience Matrix

MARCH 8, 2011

Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. It’s not yet clear which vendors will dominate the industry or what form the successful systems will take.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. Just 59% of companies now measure customer engagement; 36% do not.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Adobe Experience Cloud Blog

DECEMBER 22, 2009

This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. Here are some of my favorites of 2009: 1. Their Holiday 2009 Lost Phone card is great - reminding us of the fun and function we have with our iPhones. Taxi's Holiday Card 2009.

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

Hubspot

JANUARY 9, 2020

The product feels like it was built without any customers in mind”. They’ve listened to customers, they’ve embraced advanced technologies, and they’ve completely transformed their industries by offering consumer-grade usability along with the deep power needed by rapidly growing businesses. “Old and clunky”. “So So hard to use”.

Software 66

Software Marketing AI Paid Search Agency Marketing & Strategy 66

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Directive Agency

MARCH 27, 2017

As time passes, new research emerges, new marketing techniques are created and applied, and new tools appear in the industry, further transforming the game. B2B marketers are in an industry that is always changing and growing, expanding and updating with new trends and information. UnMarketing: Stop Marketing. Start Engaging.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. While some people called for a boycott of the brand and burned their Nike gear, the ad served to solidify the brand’s core customer base. Avoid being too feature or jargon-heavy.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Video has a bright future in enterprise sales and marketing, and Vidyard is the company that will make sure it delivers real business results.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). e-Strategy Trends ). e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). Largely using humor as a way to hook and engage customers and new customers. What don’t we see a lot of? B2B case studies. It was all perfect.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

JUNE 27, 2009

Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better? Promotion Besides these, the general advertising fundamentals also remain the same as they are being used in B2C marketing.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Metadata

OCTOBER 25, 2023

Metadata customers are in on this secret ; they’ve spent nearly $130M in advertising over the past year. In 2009, you would see significant ROI from outbound email alone. Now, you need to reach across channels—to target B2B customers wherever they are. Most importantly, B2C ads are usually more human.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Golden Spiral

APRIL 16, 2019

We don’t put the customers and their needs first. Your customers are calling your support lines. These become ubiquitous to particular industries, but if you’re not careful, they can become jargon and your audience will say, “I don’t know what that means.”. We don't put the customer and their needs first.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Will other branches of the finance industry join investors and find a way to commit to social media? The result? Plus, it's also free.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Forrester: Understand and Drive Outcomes for Sales.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Adobe Experience Cloud Blog

JULY 7, 2010

Can you tell me what first attracted you to this industry? I’m all about helping customers. Consider these strategies for creating a better subscriber experience: Customize content that is regularly consumed on mobile devices. Treat customers and prospects differently. Be a good email industry citizen.

Email Marketing 48

Email Marketing Trends Deliverability Tips 48

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. I really do.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base? population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. of respondents), and peers (28.7%), especially early in the lifecycle. this year, an increase from 3.1% Forrester: Understand and Drive Outcomes for Sales.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. The way Donovan McNabb hates T.O.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. After all, it's one thing to sell a product.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91