b2c sales 
Industrial Marketing Today
JUNE 29, 2010
Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.
Webbiquity
JANUARY 2, 2013
At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.
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Convince & Convert
SEPTEMBER 20, 2010
In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.
Golden Spiral
APRIL 16, 2019
What started that season, I thought, was a differentiation from B2C, and B2B. If we're talking B2C, so if you look at say the Nikes of the world, the Starbucks of the world, the Harley Davidsons of the world. So that's the B2C. I quickly learned that there really. They feel like they belong too. It makes them feel something.
Webbiquity
JULY 26, 2010
B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Marketing Finger ( Resources Studies Social Media Consulting ). , July 8, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010.
SnapApp
APRIL 25, 2018
If the CEO is talking about the product in one way, marketing is banging out something different and sales is over in the corner telling its own story, that dilutes the strength of your message and brand. Marketing, sales, and customer success teams have to evolve. What's your biggest challenge as a B2B tech marketer? Asia Matos.
SnapApp
APRIL 25, 2018
If the CEO is talking about the product in one way, marketing is banging out something different and sales is over in the corner telling its own story, that dilutes the strength of your message and brand. Marketing, sales, and customer success teams have to evolve. What’s your biggest challenge as a B2B tech marketer? Asia Matos.
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