Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Blog Savvy B2B Marketing. Read on to get their insights.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

OCTOBER 16, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. "Whenever I get a new lead from a prospective company, I always check its web site to see if it looks like a good fit. Content Marketing Secrets.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Webbiquity

APRIL 26, 2010

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Keep it short and catchy to hold the attention of busy prospects with short attention spans through the end of your video. Show your prospective customers how your products or services work. Guest post by Roman Daneghyan. Introduce Your Brand.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? Marketing Interactions , May 12, 2009. What are your B2B leads doing?

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? Marketing Interactions , May 12, 2009. What are your B2B leads doing?

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

markempa

DECEMBER 4, 2009

If you ’re interested in exploring how you can improve your teleprospecting, or if you just aren’t convinced it can work for you, check out B2B Lead Gen Roundtable’s next complimentary webinar featuring Josiane Feignon. Join us for this live webinar on “ How to Improve Lead Generation with Prospecting 2.0." I hope you can join us!

Lead Generation 120

Lead Generation Cold Calling Generation Leads 120

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out. How do do B2B influencer marketing. The answer: “150,000, total.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Zoominfo

OCTOBER 18, 2022

There are essentially two competing schools of thought among B2B marketers. This, combined with the conventional wisdom about inbound demand-generation pioneered by the likes of HubSpot as long ago as 2009, perpetuates ideas that no longer align with how companies do business. But the world has changed.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

LeadSloth

MARCH 15, 2009

Most of the case studies seem to be B2C rather than B2B. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Using Artificial Intelligence to predict prospect behavior. Unfortunately I can’t be there, but there is live coverage via Twitter.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Adobe Experience Cloud Blog

JANUARY 25, 2009

He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? What are three metrics that B2B marketers should care about and why?

Demand Generation 48

Demand Generation Top of Funnel Demand Trends 48

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. Your prospects are at different stages of their decision making process when they visit your site. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Valasys

AUGUST 21, 2019

The new content platform devised is called PureContent which serves as a one-stop solution for figuring out the relevant pieces of content, resonating with the areas of interests of the prospects. PureB2B has also launched a PureContent Sponsorship Library which is a repository of content topics relevant to the B2b technology industry.

Intent 40

Intent B2B Marketing B2B Product 40

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. HOW DID YOU GET TO BECOME AN EXPERT IN B2B MARKETING.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Connect strategically with stakeholders – customers, prospects, partners, vendors and others.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This pattern is similar to what we saw in the 2008 / 2009 recession. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Laughter lowers the intellectual shield your busy prospects have up all day just to survive the messaging onslaught. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Launch Marketing

NOVEMBER 6, 2019

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. But believe it or not, notable B2B campaigns are out there. Fundamental SEO Strategies for B2B Organizations. Attention Grabbing Campaigns.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

The Point

APRIL 26, 2017

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. Email may be losing its B2B dominance. Watch out: Branding is making a comeback.

Marketo 154

Marketo Account Based Marketing Advertising Agencies Paid Search Agency 154

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Digital B2B Marketing

FEBRUARY 4, 2012

If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. This isn’t QuinStreet’s first B2B technology media acquisition. They purchased IT Business Edge in September 2011 and Internet.com in 2009. However QuinStreet may be a newer name.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

Smashmouth Marketing

JUNE 7, 2009

Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. Tags: marketingprofs demand marketing b2b sales2.0 Been a busy few weeks with conferences. The CMO Club Summit and Sales 2.0 Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. More later.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

ViewPoint

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Account-Based Marketing, because of technology, is steadily advancing from the B2B big dollar, small prospect list marketplace, into mid-market B2B sales arena. Less than 50 beds. 50-250 beds.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Smashmouth Marketing

JUNE 7, 2009

Conference were just a couple weeks ago, and this week is MarketingProfs b2b Forum in Boston. Eight Secrets to Delivering Top B2B Demand Gen Results. Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Email Workshop.

B2B 100

B2B Marketing Budget Conference CMO 100

markempa

OCTOBER 31, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Here’s what it does.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

ViewPoint

MAY 23, 2011

Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Have a look at the reports here: 2009 and 2010. The main concern we hear about is accuracy. Is the data correct?

Resources 120

Resources B to B Work Management Marketing Management 120

B2B Marketing Traction

JANUARY 20, 2015

Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. Manufacturing CEO. Small Business Owner. “I

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Consulting Marketing Mix Planning Tactics 100