Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order
Sword and the Script | B2B
APRIL 27, 2021
To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first?
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