Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. A collection of two dozen observations, insights and pearls of wisdom for b2b sales success, such as “It is not the increased efforts for getting more contacts, but the effort of getting the best contacts that will increase your sales, and “Having a lot of contacts, telephone calls, email exchanges and meetings with potential customers is not the best approach.
Abandon Your Marketing Automation System!?
MARCH 22, 2009
In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Tags: Demand Generation Email Marketing Landing Pages & Forms Lead Monitoring Sales Force Automation boomerang CRM Fusion Datatrim demandbase ExactTarget formassembly genius leadlander LEADSExplorer Lyris Netfactor ondialog Ringlead salesforce.com VerticalResponse Smart or foolish? Background. What is easy to replace?
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.
Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
MARCH 13, 2011
Are you investing enough in Sales Research? Conversations Start The Process Of Sales ReadyContacts – Business Marketing And Sales Bestsellers Quiz How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions Inside Sales Tips – How To Improve Your Connect Rate Through Good Data Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This? Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website.