Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

JUNE 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Webbiquity

FEBRUARY 14, 2010

Jeff contends that marketing automation systems will become required tools for any b2b “considered purchase&# (i.e., As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. any significant price point, non-commodity products). Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath Albee is a B2B Marketing Strategist. B2B buying cycles are lengthening. Ardath Albee's Tip. to their pipeline.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What CEOs really yearn to know is this.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Valasys

DECEMBER 5, 2022

2008 to 2009 – Facebook established engagement ads and also starts to offer advanced ad targeting. . It offers an all-inclusive and effortless and effortless approach for businesses to reach out to their prospects at various stages of the sales funnel. It basically comprised of business pages and the insights tool.

Facebook 40

Facebook Paid Search Agency Ads API 40

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 11, 2013

RT @ wittlake @ jonmiller #b2b. jonmiller From a metrics perspective, TL measured by recognition metrics & CM by harder numbers typified by the steps in the lead funnel. Gain trust among prospective customers so that when the time finally comes to purchase, customers turn to the thought leader organization. My Thoughts.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Top of Funnel Content Marketing 48

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. The topics covered include: Marketo’s demand generation funnel and revenue cycle.

Demand Generation 48

Demand Generation Demand Generation Lead Nurturing 48

Ambal's Amusings

APRIL 29, 2010

We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Ardath Albee is a B2B Marketing Strategist. Which content should be free?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

MLT Creative

JANUARY 17, 2011

The B2B marketing industry is no different. We know that constant attention to filling the funnel increases opportunity for lead generation and new business. Now standard operating procedure, marketing automation helps us maintain contact with our many prospects. How's your B2B marketing department's "inbound state of mind?".

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? Most open source companies are starting to understand their sales funnel better and are educating their customers throughout the buying cycle. The entire buying cycle is important.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. Information that prospects wanted (e.g. Any revenue-focused executive who can’t reliably deliver on his or her revenue commitments will soon be out of a job.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Great product/great service and knowing how to prospect, present & close. To be entertained?

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In It would have been nice to see a breakout on the b2b side. On the b2b side, most campaigns are aimed at generating leads rather than instant sales. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Online Marketing Institute

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

Startups 40

Startups B2B Marketing B2B Planning 40

Hubspot

APRIL 3, 2013

This is about more than just recognizing that not everyone in the world is a potential future customer -- it's about recognizing that your marketing attracts certain types of people who totally clog up your funnel, waste your sales team's time, and will never become customers. Tell prospects they can have an offer.

Sales Management 28

Sales Management Banner Ads Paid Search Agency Banners 28

Anything Goes Marketing

MAY 17, 2009

If you’re looking for an eloquently written post on how B2B marketing has changed and recommendations on what you should do, you’ve come to the wrong page. What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Convince & Convert

MAY 26, 2010

Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. " @jaybaer [link] [link] Debi Davis " think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo." Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Zoominfo

MARCH 21, 2018

When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs.

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Inbox Insight

JANUARY 20, 2020

Data from MarketingSherpa’s 2009 B2B Benchmark Study showed that 57% of sales cycles take less than 3 months, whereas in 2019, data from CSO Insights showed the volume of sales cycles that take place within 3 months has decreased to 43%. Account engagement.

Account Based Marketing 67

Account Based Marketing Ideal Customer Profiles Sales Qualified Leads Top of Funnel 67

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

SWZD

JUNE 2, 2017

I Haven’t Checked Voicemail Since 2009. If you’re using the phone to qualify leads, someone who answers the phone and talks to the marketer or sales rep could be pretty far down the funnel. That way, prospects can respond at their leisure when they’re ready for you. more often than leads who are contacted after an hour.

Top of Funnel 72

Top of Funnel Sales Qualified Leads Sales Cycle Outreach 72

Convince & Convert

APRIL 14, 2010

Being helpful help build the trust between you and prospects. Being helpful help build the trust between you and prospects. Being helpful help build the trust between you and prospects. Being helpful help build the trust between you and prospects. Being helpful and truthful, think it's important.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Sharpspring

APRIL 30, 2020

But does it work for B2B? While most commonly used for B2C retail products, omnichannel experience can also be extremely useful for B2B brands. Run all performance reports and gather as much data as possible to find out not only where prospects are becoming customers, but also where customer churn is occurring.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100