2009, B2B, Demand Generation, Forrester and White Paper

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

OCTOBER 18, 2022

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. There are essentially two competing schools of thought among B2B marketers.

Lead Gen

Lead Gen Startups Demand Allocation

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath Albee.

B2B Marketing

B2B Marketing Planning B2B Trade Show

B2B Content Marketing - Less is the New More?

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Ardath Albee is a B2B Marketing Strategist. Feature the white paper on your website and as an email offer. Ardath Albee.

B2B Marketing

B2B Marketing Content Marketing B2B Planning

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?

Viral Marketing

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership

Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

FEBRUARY 18, 2010

However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Ardath Albee is a B2B Marketing Strategist. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing

How to measure ROI on creating and marketing content?

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath Albee is a B2B Marketing Strategist. B2B buying cycles are lengthening. " Ardath Albee.

ROI

ROI Top of Funnel Work Management Marketing Management

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI

ROI B2B Marketing Paid Search Agency Planning

ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? Ardath Albee is a B2B Marketing Strategist. Recommended Resources from B2B Marketing Experts. Ardath Albee.

Sales Qualified Leads

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management

Work Management Marketing Automation Services Marketing Management ROI

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

SMB

SMB ROI Marketing Budget Work Management

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs

Budget Programs Marketing Automation Services Enterprise Management ROI

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. MarketingSherpa.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand B2B Marketing

30 Women Shaping B2B Tech Marketing

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing

B2B Marketing Work Management Enterprise Management Marketing Management

30 Women Shaping B2B Tech Marketing

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing

B2B Marketing Work Management Enterprise Management Marketing Management

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

NOVEMBER 19, 2009

Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die - Making B2B Marketing Messages More Memorable. We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable? Marketo's Modern B2B Marketing.

Work Management

Work Management Marketing Management Demand Generation Agencies Paid Search Agency

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. The new B2B marketing is Content Marketing.

Paid Search Agency

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management

Enterprise Management Paper Work Management Marketing Budget

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

SEPTEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. according to Forrester.

Forrester

Forrester Marketing Budget ROI Budget Programs

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs

Budget Programs Marketing Budget Work Management Marketing Management

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. April 2009 Sales Enablement: Measuring its Impact.

Work Management

Work Management Marketing Management Marketing Budget ROI

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Marketing Budget

Marketing Budget ROI Budget Programs Work Management

B2B Marketing Zone

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Webinars

Trending Sources

Creating Relevant B2B Marketing Content: Walk the Talk

Webinars

Industrial and B2B Customer Engagement Simplified

Does your B2B Marketing have Consistent Messages?

B2B Content Marketing - Less is the New More?

How to put the "Viral" in B2B Marketing Viral Campaigns?

Does 'Being Findable' mean 'Being Everywhere'?

How to measure ROI on creating and marketing content?

7 Strategies for Using Content to Market Industrial Products

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

ClickInsights: Biggest roadblock to converting marketing leads

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

Five Reasons You May Not Be Spending Enough on Content Marketing

ClickInsights: How can B2B marketers use content effectively for demand generation?

30 Women Shaping B2B Tech Marketing

30 Women Shaping B2B Tech Marketing

ClickInsights: How to make marketing messages memorable?

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

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