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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

What is the relevance of social media for B2B? We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Is social media more of a B2C business?

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. Like Be the first to like this post.

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Is good to see what’s out there, what is working and what is not. United States License.

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How Success is Misunderstood

The Effective Marketer

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How do YOU define success and do you have a special formula?

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

I work for a B2B software company and we do regular email blasts. Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. e-Strategy Trends ). At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. e-Strategy Trends ). B2B Lead Blog ).

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.