Smashmouth Marketing

APRIL 1, 2010

No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships. I think not.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

OCTOBER 5, 2009

You heard it here first on October 3, 2009. Essential b2b lead generation best practices. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): d·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation.

Demand 100

Demand Inbound Marketing Lead Generation Efficiency 100

Smashmouth Marketing

MARCH 19, 2009

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008. Will David follow Goliath?

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll. an information technology research and advisory company.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

MAY 29, 2009

As a sales professional in 2009 you must be able to tell them something they don’t know or can’t find on their own to gain their attention and respect. There are three b2b realities that can’t be ignored, one of which is that business-to-business buyers can’t be sold. Clients and prospects are overwhelmed by public domain information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Mike: OK, last question, the B2B Marketing Thought Leaders Curry Poll. an information technology research and advisory company.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 11, 2009

As a sales professional in 2009, you must be able to tell them something they don’t know -- or can’t find on their own -- to gain their attention and respect. There are three b2b realities that can’t be ignored, one of which is that business-to-business buyers can’t be sold. Do you prefer Red or Green curry?

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

SEPTEMBER 2, 2009

The biggest change has come in 2009. B2B buyers have already moved into an environment where they are increasingly hard to reach by phone. Mike: If you were having lunch with the VP of Marketing and the VP of Sales from a high level b2b company, what three bullets would you share with them that are 2.0 sales b2b sales.

Conference 100

Conference B2B Sales Cold Calling B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Mike: Last question, the B2B Marketing Thought Leaders Curry Poll -- do you like Red, Green or Yellow curry? I'll be at the Boston summit on Oct. 5 and 6, so if you are there please introduce yourself.

Lead Ranking 100

Lead Ranking Lead Scoring Enterprise Management Work Management 100

Smashmouth Marketing

OCTOBER 4, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. But on the B2B side the value prop is a bit less clear still. Mike: Last question, it's the B2B Thought Leaders Curry Poll.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

SEPTEMBER 2, 2009

The biggest change has come in 2009. B2B buyers have already moved into an environment where they are increasingly hard to reach by phone. Mike: If you were having lunch with the VP of Marketing and the VP of Sales from a high level b2b company, what three bullets would you share with them that are 2.0 can have for them.

Conference 100

Conference Cold Calling B2B Sales Advertising Mediums 100

Smashmouth Marketing

OCTOBER 5, 2009

Another of the speakers at MarketingSherpa's 6th Annual B2B Marketing Summit 2009 is Aaron Dun, Senior Vice President of Marketing at Ness Technologies , a global IT services provider. But on the B2B side the value prop is a bit less clear still. Mike: Last question, it's the B2B Thought Leaders Curry Poll.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

SEPTEMBER 22, 2009

This week is MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco, to be repeated two weeks later in Boston. Mike: Last question, the B2B Marketing Thought Leaders Curry Poll -- do you like Red, Green or Yellow curry? I'll be at the Boston summit on Oct. 5 and 6, so if you are there, please introduce yourself.

Lead Ranking 100

Lead Ranking Lead Scoring Enterprise Management Work Management 100