Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In most B2B campaigns, the objective is to find new potential customers.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Photo credit: Wikipedia.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

Biznology

OCTOBER 12, 2017

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out. How do do B2B influencer marketing. It’s just hidden from them.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

FEBRUARY 10, 2017

I graduated from college in 2009 and found myself in a tough economic environment. At Liberty, I learned about the big corporate experience and about B2B marketing. Welcome Kerry! Can you please share what brought you to where you are now, a social media leader in finance? So happy to participate in this interview, Hester!

Social Media 80

Social Media Paid Search Agency Advertising Agencies Media 80