Anything Goes Marketing

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. in B2B Marketing ”.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Social Media And B2B Marketing Social media played such a major factor at this event. They are some of the best and brightest out there. Silos must go. Congrats all!

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year. Tweet This!

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Email Marketing Gone Wrong - It's not the 1990s Anymore

Anything Goes Marketing

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. Email clients like Hotmail or Outlook (B2B and B2C recipients) will automatically block images. In 2009, you need to ensure that emails are highly personalized. Tags: email marketing B2B B2C. What is this??

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”.

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Sharing Space: Marketing and Sales

Anything Goes Marketing

How are the best in class companies still reaching their 2009 targets? Related Posts: Resources on Aligning Marketing and Sales for B2B Companies Digital Body Language: Golf, Putting, Sales Reps, and Growing Revenue Technorati Tags: marketing and sales alignment , linkedin , down economy , recession , SiriusDecisions. Come Together.

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Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”.