Sword and the Script | B2B

APRIL 27, 2021

When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? I look back to 2008 and 2009 and I think we had the priorities right. Shared – social channels. Earned – media or influencer relations. Paid – any form of sponsorship or advertising.

Order 98

Order B2B Marketing Budget Programs B2B 98

Zoominfo

AUGUST 12, 2018

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. In the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Very few B2B companies have mastered the art of podcasting. Creativity isn’t a concept that can easily be put into words.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Savanta

JULY 14, 2014

The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. B2B marketing budgets at an all-time high. Yup, 39%.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! That’s priceless.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Webbiquity

APRIL 20, 2010

MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. for every dollar spent on it in 2009″ and “a November 2009 survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.&#.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Ambal's Amusings

OCTOBER 23, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Related Articles : ClickDigest : Weekly Round-Up : 9-Oct-2009. ClickDigest : Weekly Round-Up : 16-Oct-2009. Author : Casey Hibbard.

Case Study 100

Case Study Case Studies Gartner Paper 100

Savanta

FEBRUARY 24, 2015

The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The B2B Barometer was designed as a ‘state of the nation’ study. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook?

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

Webbiquity

MARCH 31, 2010

What social media information source is used by 91% of b2b buyers? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% B2B marketing awards: Beauty over brains by iMedia Connection. in 2009 to 11.3% Report: The Business of B2B Is Online.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Ambal's Amusings

DECEMBER 31, 2009

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. ClickInsights: Tips on how B2B marketers should leverage social media. ClickInsights: What is the biggest mistake to avoid in B2B Content Marketing? Top 5 Blog Posts. Top 5 ClickInsights Posts.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Blog Savvy B2B Marketing. Read on to get their insights.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Webbiquity

APRIL 26, 2010

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Ambal's Amusings

OCTOBER 16, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. ClickDigest : Weekly Round-Up : 9-Oct-2009. TGIF and welcome to ClickDigest weekly roundup! Content Marketing Secrets. " she highlights. Print is Dead.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

ANNUITAS

FEBRUARY 7, 2023

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Facing such fierce competition, how can B2B marketers effectively leverage Sina Weibo to further marketing efforts in China? B2B marketers can visit the page of topics and see the trending topic in each category.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. PR Meets Marketing , February 16, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? Marketing Interactions , May 12, 2009. What are your B2B leads doing?

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

B2B Marketing Zone Posts

JUNE 10, 2009

The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Does your B2B website cut sales costs? Marketing Interactions , May 12, 2009. What are your B2B leads doing?

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Buzz 40

Exo B2B

SEPTEMBER 9, 2020

During my monitoring and my participation in B2B marketing / sales virtual events lately, I have gathered rich and abundant information, especially on the importance of B2B brand strategy. All are topics that we consider highly strategic in B2B and that we have been dealing with since 2009 on our blog.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. May 28, 2009.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Lake B2B

FEBRUARY 20, 2023

Remember when Uber launched its ride-sharing app back in 2009? It was all the rage. But a similar platform today might not create as much hype. Because technology keeps evolving. And with it, businesses. What is in trend today might become redundant tomorrow. But even with a whopping 213.65

Paid Search Agency 105

Paid Search Agency Companies Trends Business 105

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Jeff Bullas.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

B2B Marketing Zone Posts

OCTOBER 6, 2009

Best of B2B Marketing. September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. Marketing Interactions , September 30, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Oktopost

NOVEMBER 10, 2021

Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Stay in the Loop.

CMO 118

CMO Demand Generation Agencies Transparency Advertising Agencies 118

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Directive Agency

OCTOBER 28, 2023

By consistently merging artistic concepts with hard metrics, they redefined achieving excellence in marketing in B2B and SaaS companies. 3: Martal Group (Founded: 2009) Martal Group , a veteran in the game since 2009, brings a distinct flavor to demand generation.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

Adobe Experience Cloud Blog

NOVEMBER 13, 2009

Are you a B2B Marketer planning to be in the San Francisco Bay area next week? If so, on Thursday night you will want to attend what is going to go to be remembered as the Marketing Party of 2009 ! It’s hard to be a B2B company not using at least one of the sponsors of The Marketing Cloud™ party. Regis in San Fran cisco.

Jigsaw 48

Jigsaw B2B Marketing Planning DemandBase 48

Conversica

SEPTEMBER 21, 2022

Company Named ‘A Strong Performer’ Focused on The B2B Revenue Engine. the leader in Conversational AI solutions for enterprise revenue teams, was named ‘A Strong Performer’ and cited as a best fit for aligned B2B sales and marketing teams as stated in The Forrester New Wave™: Conversation Automation Solutions, Q3 2022. 415) 989-9000.

B2B Sales 40

B2B Sales B2B Marketing Conversion Forrester 40

LeadSloth

MARCH 15, 2009

Most of the case studies seem to be B2C rather than B2B. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. It is focused on advanced email strategies, which is an important part of the demand generation process.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

Everything Technology Marketing

OCTOBER 18, 2010

According to MarketingSherpa , the top challenges for B2B marketers are becoming, well, more challenging. B2B buyers don't trust the slow recovery and and take their time before pulling the trigger. Here are the top-7 B2B marketing challenges: What are your biggest B2B marketing challenges?

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

Webbiquity

MAY 6, 2010

B2B Marketing Content Turn Offs by Marketing Interactions. Ardath Albee warns writers to avoid seven deadly sins in b2b content writing, such as the use of jargon/hype/fluff and ambiguous takeaways. A B2B marketing message angle that could close sales by B2BMarketingSmarts. ** 5 stars. Marcom A to Z — J for Jargon by converge.

Tips 100

Tips Best Practices Digg Linkedin 100

ClickZ

JULY 29, 2019

We spoke with Nate Skinner , VP of Marketing for Salesforce’s Pardot to pick his brain on some high-level topics that are top of mind for B2B marketers. At Pardot, Nate has the unique position of being part of “a B2B marketing team that markets a B2B marketing product to B2B marketers.” And I said, “I don’t.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Smashmouth Marketing

JUNE 1, 2022

Linda and I learned and understood the B2B sales and marketing business as well as the appointment setting business. 2009 Closed our first billion-dollar company (at higher than industry price). In fact, one of our colleagues referred to us as the “odd couple.”. Then one day it comes to me, “Wait! 2008 The two of us get married.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246