• B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [2009, B2B] The Best Example You Will Find On The Value Of Storytelling
    This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. The post The Best Example You Will Find On The Value Of Storytelling appeared first on B2B Marketing Insider. ” Have you ever heard that line? That is until I met Michele Miller. And while geeking out (I was geeking out.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009, B2B] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. Here are 5 tips B2B marketers can take from Doucette and his approach that worked for The Boston Globe. They see the benefit of pushing forward ideas.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009, B2B] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Sales b2b ConsumerAuthor: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. Let’s go deeper though.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009, B2B] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. SEE ALSO: 5 Things Your B2B Buyer Wants You To Stop Doing In other words, the seller-buyer dynamic has moved from push to pull. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. hated every minute of it. But it worked.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2009, B2B] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. He has now written three editions of Facebook Marketing for Dummies (in 2009, 2011, and 2012), along with two other books in the same series: Social Media and the Contact Center for Dummies , and Facebook Advertising for Dummies , both of which came out in 2010.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [2009, B2B] Getting Your First 100 Customers: Strategies That Work
    Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Margarita’s Story. One thing I struggled with is finding new customers.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [2009, B2B] Social Media for Finance Marketers: 3 Steps to Getting Started
    Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on). The result?
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [2009, B2B] Inspire customer creativity with innovative case stories
    B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. 2009). 20, No. 1, January–February 2009, pp. Illustrate variety : For B2B companies, accumulating a bank of creative or innovative experiences can inspire new projects across a range of industries.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [2009, B2B] Thoughts on the Latest CMO Survey
    economy as a whole are 46% more optimistic than February 2009 (on a scale of 1-100). The optimism might also signal bigger spending capabilities among potential B2B customers who need your product/service, humble marketer. CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. ” 84.3%
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [2009, B2B] Pithy sayings by Seth Godin in a great book
    ” which has been a slogan of Find New Customers , the most Likeable company in Marketing, since I founded it way back in 2009. Filed under: B2B demand generation , b2b lead generation companies , BtoB Marketing , Find New Customers. Ogden of Find New Customers by his partners at Likeable Local. Thank you Likeable Local.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2009, B2B] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter This not a fusty group looking backward in nostalgia. Widely or prominently used in (the last year).
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [2009, B2B] Shape the B2B Barometer
    The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? Now it’s evolving and you can shape its future.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [2009, B2B] To Everything Spin, Spin, Spin
    If you have been dismissing Pinterest as the land of crochet patterns and photos of soup, this post by Michael Semer might change your mind about its B2B possibilities. . The number of companies using two or more agencies is down 13% since 2009. It’s okay, it’s even healthy to p**s some people off. Passion makes or breaks your brand.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [2009, B2B] Google Indexing Tweets: What Does It Mean For Your B2B
    previous partnership was in place in 2009 – 2011 and faced resistance from Twitter’s previous CEO Ali Rowghani. Same reason B2B’s care about being indexed in Google. B2B Web Strategy SEO Social Media Twitter That’s right, all tweets are now being indexed. The Details. Why Partner? This deal is mutually beneficial. Takeaways.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [2009, B2B] B2B data decay and list rental – buyer beware!
    Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In most B2B campaigns, the objective is to find new potential customers. Sara P.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [2009, B2B] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. ” has been a motto of Find New Customers since the company was founded in 2009, so why don’t you check us out, because we keep our promises for everyone. You simply can’t.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [2009, B2B] How to Blog Workshop February 20, 2015 in Los Angeles
    Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. Who Should Attend? About the Workshop Presenter. Tom N., Manufacturing CEO. Mike M., Barbara S.,
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [2009, B2B] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”. Salesforce has invested in more than 100 enterprise cloud startups since 2009.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009, B2B] 87 New (Really) Marketing Automation Stats
    It’s from 2009. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). 33% of B2B marketers cite “targeted delivery of content” (i.e.,
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [2009, B2B] 2005 Called, It Wants Its Marketing Trends Back
    The term itself has been rather popular since 2009. For savvy businesses (both B2B and B2C), customer service activities represent an opportunity to gain and keep loyal clients who will help raise brand awareness and loyalty for the firm. What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [2009, B2B] The Earnest Christmas kidnapping
    Since 2009, Earnest the B2B marketing agency had just been a front for The Ear Nest, a top secret intelligence agency – and all of us were being groomed to become agents. We give you the inside scoop on the Earnest Christmas party. I’m worried my desk looks like it belongs to a drug dealer. Last Wednesday Earnest was kidnapped. Event
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [2009, B2B] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Particularly for smaller businesses and B2B companies, it gives them the opportunity to simultaneously reach much wider, but much more targeted, audiences. Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m to his 2.4m). These are powerful signals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [2009, B2B] An Example of Twitter’s Real-Life ROI
    In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Related Stories Five 2015 digital marketing trends for your consideration Gamergate and the great Twitter Debate Dare to Be Stupid: A lesson for B2B marketers from Weird Al. jumped at the opportunity!
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 23, 2014
    [2009, B2B] Community Models
    Here’s the next installment of my book study series for B2B Technology marketing and sales professionals. This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You In my view, if you launch a B2B online community you must think long term. Timeline.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [2009, B2B] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”. So his task was to preserve and protect it rather than find ways to fix and mend it.
  • THE B2B RESEARCH BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [2009, B2B] A wake up call for market research agencies
    In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”.  The post A wake up call for market research agencies appeared first on Circle Research - B2B market research company
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009, B2B] 10 Ways to Optimize Your Lead Conversion Rate
    Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. 80% of marketing leads are lost or discarded, according to  a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Shorten your follow-up time and do it personally. The velocity of following up matters. Use your manners.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [2009, B2B] How To Build An Army Of Volunteer Contributors For Your Blog
    Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. That’s right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [2009, B2B] 10 things you need to know NOW about OmniChannel Marketing
    Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Super B2B Marketers.  . Simply put, OmniChannel is multi-channel done right!”.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2009, B2B] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Reason #2: Gamification.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [2009, B2B] Insights from the B2B Barometer
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2009, B2B] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Common B2B Link Building Questions. Common B2B Link Building Questions. When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. What About Advertorials?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [2009, B2B] John Legend Coming to Interact 2014
    by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Singer/Songwriter. Musician.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009, B2B] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. For another argument in favor of digital (or just plain marketing ) universality, consider why people optimize websites these days (namely, 336 B2B & B2C marketers): 1. Even without a website.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [2009, B2B] The B2B Funnel is Now a Sieve
    The buying process has gotten messy for B2B marketers. Given that only 32% of enterprise B2B marketers consider their content marketing effective, they need to pay attention to what they're doing with the 17 tactics they use, on average. wrote about it in my book, eMarketing Strategies for the Complex Sale , in 2009. 
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [2009, B2B] What is Video Seeding and Does Your Brand Need it?
    However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. You need to start video seeding. What is video seeding? Does video seeding work? Not bad right?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, B2B] 70 New (Really) Marketing Automation Stats
    It’s from 2009. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). 33% of B2B marketers cite “targeted delivery of content” (i.e.,
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, B2B] 70 New (Really) Marketing Automation Stats
    It’s from 2009. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). 33% of B2B marketers cite “targeted delivery of content” (i.e.,
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2009, B2B] Eight years of top business brands on Twitter and their First Tweets
    Apart from amusing ourselves with colleagues'' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world. Date set up: 26 Feb 2009. Date set up: 20th May 2009. Date set up: 23rd June 2009. Nothing. Nothing.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009, B2B] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [2009, B2B] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. Legal. Financial. Pharmaceutical. “We’re that far behind.” In the beginning.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009, B2B] 20 LinkedIn Groups Every Marketer Should Join
    You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. 5) B2B Technology Marketing Community. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [2009, B2B] 3 Companies that Failed to Listen
    The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Marketing Soapbox b2b customer marketing Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. Blackberry, which just reported a $4.4 Something wrong,” he said.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [2009, B2B] B2B Marketers Must Be Transparent to Build Trust
    In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust.
  • B2B MARKETING BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [2009, B2B] Don't be anti-social
    Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. Forrester Research has predicted that by 2014, B2B companies will spend $54 million on social media marketing, increasing from the $11 million spent in 2009. To compare, B2B companies allocated 7.4
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [2009, B2B] Is Your Social Media Consultant an Expert or a Wannabe?
    We’ve been blogging, tweeting and marketing on Facebook since 2009 and on LinkedIn since 2004, for our company and for our clients. Our blog is listed on www.alltop.com’s marketing news directory and is on Michael Brenner’s (B2B Marketing Insider) list of 20 Must Read B2B Marketing Blogs. But, I digress.
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [2009, B2B] Top 10 Tips for Marketing Automation success (1)
    B2B is using more localised targeted messages than ever before, often messages delivered on mobile devices. 66% of sales teams don’t believe marketing ‘works’ source: IBM – Breaking the Feud 2009. You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? Have a plan. Decide.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [2009, B2B] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Thanks to @buyerzone for naming FearlessCompetitor.com the #1 B2B blog of 2012 !). Only outside experts bring fresh insights and perspectives for success with B2B demand generation. But that begs a question. Tons of those.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 24, 2013
    [2009, B2B] How to Start an Awesome LinkedIn Group
    This powerful B2B networking tool on the “social network for professionals” has spawned over 1.5 In 2009, Long started a group called  Social Media Commercial Real Estate when few in his field understood the power of social networking in the real estate world. Have aspirations to be a thought leader in your industry?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [2009, B2B] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). Download the great white paper on B2B demand generation, How to Find New Customers right here (top right.). But the future is Marketing Made Simple TV. Find New Customers.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [2009, B2B] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Buyers: Traits by Generation [Infographic]. B2B Marketers Benefit from Customer Reviews. Online content in the sales and marketing industries is dynamic and constantly changing. Via HubSpot.
  • WRITTENT  |  WEDNESDAY, JULY 10, 2013
    [2009, B2B] 50 Amazing Mobile Marketing Statistics That Will Move You to Action
    41% of B2B buyers access content marketing through a smartphone. US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. Mobile devices will account for 25% of global internet traffic by 2014.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009, B2B] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. While the survey naturally includes a deep look at how companies are approaching content curation , there’s plenty of other insights that make it well worth any B2B or B2C marketer’s time. 7.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 3, 2013
    [2009, B2B] Has the Social Gone Out of Social Media?
    2009), you could meet people on Twitter or LinkedIn and actually make a few connections. B2B Social Media Chris Brogan The other day on Twitter, I came across a post about the death of social media. clicked over to read it and found myself agreeing with the author on all of his points. “Oh yes!” ” I thought.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [2009, B2B] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. Here''s how to do it. But there''s more.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [2009, B2B] 8 Steps To Effective Content For Social Media [Slides]
    joined Twitter in 2009. Please join me on my social networks  Twitter ,  LinkedIn ,  Facebook  and   Google+ and  Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 8 Steps To Effective Content For Social Media [Slides] appeared first on B2B Marketing Insider. That was 9 years ago! Listen first.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [2009, B2B] The Impact of Mobile Technology in B2B Companies
    In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. B2B Web Strategy Online Marketing This leads to the question: just how impactful is mobile technology in our lives?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [2009, B2B] Why Marketing Made Simple TV beats the pants off Find New Customers
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). Find New Customers is a services business.  So I am either delivering my B2B demand generation expertise or I am looking for new clients who need that expertise. cannot do both.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [2009, B2B] 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
    whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. iragleser : In B2B there’s still the “C” — it’s always important to consider how you’re talking to customers. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013. whatsnextdc.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [2009, B2B] B2B Marketers Should Take Another Look at E-Commerce
    commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site.  Photo credit: Wikipedia. Time for another look.  And a seamless experience. 
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [2009, B2B] Ten Fantastic Facts About The History of Internet Marketing
    Google’s first ever tweet was sent in 2009. Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring Modern B2B Marketing The first email to be sent with an “@” symbol was in 1971. Tweet This]. 2. Tweet This]. 3.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [2009, B2B] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    The Rodon Group is a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956. Help Scout is a B2B customer service software company founded in 2005 with seven full-time employees. Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [2009, B2B] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    When hiring a B2B demand generation manager, don’t just hire a person. This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process  like the SCORE b2b demand generation program. The post Hiring a Person to Head B2B Demand Generation?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [2009, B2B] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    Here is how ITSMA described the event: B2B marketing organizations have been under invested in marketing technology for years, but now that is all changing. ITSMA’s latest research with B2B marketers explores where marketers are in their use and utilization of marketing technology. Photo below.). So what’s the problem?
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, B2B] 7 Steps to Transforming Into an Inbound Agency
    Focused primarily on B2B clients whose revenues ranged from $2MM-$400MM annually, Sauder found herself and her team constantly chasing data via spreadsheets provided by their clients. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. We know.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [2009, B2B] Why You Might Want to Be More Negative in Your Marketing
    Some marketers are afraid to stir up negative feelings in their reader, but it can actually create a shared experience and tap into a level of emotion that some may not expect to get while reading marketing content, particularly if you're a B2B marketer. Ever wake up on the wrong side of the bed? Of course you have. We all have. There.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [2009, B2B] The Past And Future Of sCRM In Prospecting And Selling
    Sales, especially in B2B organizations, needs to be proficient at engaging socially with customers and be in sync with customers' social behaviors. In 2009, Jon founded Nimble, Inc. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Or your computer. Listen first.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [2009, B2B] B2B Marketing and the Cheap Tchotchke Mistake
    When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. billion business in 2009 ( source ). Business Rants B2B marketing event marketing promotional products tchotchkeAt a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Your Turn.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [2009, B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyeMagine provide a design and patience to get us through market and messaging changes.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [2009, B2B] Retarget Your Way to Greater Sales
    Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to business (B2B) businesses. . Ways Retargeting Can Help Your B2B Company Increase Sales. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. References.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [2009, B2B] Is Thought Leadership The Future of Marketing?
    Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. appeared first on B2B Marketing Insider. In our last interview, Steve McKee asked if Big Data was the future of marketing.
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [2009, B2B] Q&A with Mark Fidelman, Author of Socialized!
    Where are we currently in the B2B social media adoption curve? Are B2B companies still increasing their adoption of social media or is it plateauing? What do B2B companies stand to gain from getting on social media? For instance, in 2009 there was a story about how Dell generated $6.5 million in sales via Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [2009, B2B] One thousand posts. No navel gazing.
    Jenn Whinnem — Jenn is a passionate young woman and her firey posts caught my attention back in 2009. His B2B Agency MLT Creative is simply an inspiration. Estonia is an awesome place with a progressive economy and Kimmo is leading the B2B marketing charge in the region. This is my 1,000th post on {grow}. In fact.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [2009, B2B] What is the Difference Between Thought Leadership and Content Marketing?
    RT @ wittlake @ jonmiller #b2b. In a post from 2009,  Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [2009, B2B] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. In 2009, Google changed their Analytics code to rank video content higher in search results. How Case Studies Increase B2B Sales. Why Use a Case Study?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [2009, B2B] The Future of Marketing: Is The Science of Marketing Taking Over?
    joined SAP as Head of North America Marketing in 2009. appeared first on B2B Marketing Insider. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. What influenced you? How did you arrive at your current position?
  • SMALL MANUFACTURER BLOG  |  MONDAY, JANUARY 28, 2013
    [2009, B2B] Using Genchi Genbutsu to Create Compelling Website Content
    Even though I’ve done many sites since doing this one in 2009, the Welch & Forbes site remains a favorite to this day. B2B Web Marketing Content Strategy Creating Unique Content Marketing Writing Tips Website OverhaulsWhen I begin a new Website overhaul project, I take a tour of the business. Whew.). What do you think?
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [2009, B2B] Data-Driven Marketing: 10 Trends for 2013
    His report is packed with data about how various channels performed over the last year, set in a broad economic context. A few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. B2B Marketing Big Data data-driven WinterberryROI still a challenge. 8.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [2009, B2B] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [2009, B2B] Nine Expert Marketing Strategy Guides
    In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Burning Questions for B2B Marketers in 2012 by iMediaConnection. Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Why do they (really) buy from you?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [2009, B2B] Building Content Marketing Strategy – 10 Steps
    Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 Social media can be used to turn a B2B transaction into a P2P relationship. In 2009 most companies where trying to figure out where to start with social media. By Gerardo Dada.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009, B2B] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [2009, B2B] 10 New Websites to Add to Your Social Media Blog List in 2013
    Eric Wittlake: B2B Digital Marketing. Having a similar background in B2B, I have been a fan of Eric’s blog for some time. Jeremiah has probably been the biggest influence in my personal understanding of social media since I started following him – and seeing him speak – in 2009. Enjoy! Gail Gardner: GrowMap.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [2009, B2B] The 20 Best Social Media Books from 2012 to Read in 2013
    B2B SOCIAL. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More  by Kipp Bodnar and Jeffrey Cohen. If you’re a B2B marketer, this is the best introduction to find to help make better use of social media to generate leads. SOCIAL BUSINESS.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [2009, B2B] Marketing In Real-Time – The New Trading Room Floor
    Real-time marketing was just getting started in 2009.  He also served as CMO at Reed Business Information, the largest B2B publisher in the world. The post Marketing In Real-Time – The New Trading Room Floor appeared first on B2B Marketing Insider. By Brian Kardon - CMO, Lattice Engines. Any edge. Including me! Strategy
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [2009, B2B] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    In other words, SiteCore has been steadily executing on the strategy they described in 2009. SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. Letting external systems deliver the actual interactions causes no particular harm.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [2009, B2B] The Future of Social Media in 2013: Six Points to Consider
    have spoken to my classes about the history of Marketing , the emergence of social media, and how we utilize social platforms and tools for B2C and B2B.   But, now we need to consider what new tools, processes, trends, and gaps could appear as social media becomes more pervasive, effective, and required in business. Relevancy. Social CRM.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [2009, B2B] What's the Deal With This Whole 'Context Marketing' Thing?
    Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. For example, a marketer using context would know more about a lead than whether she's B2B or B2C, and her first name. What next? What Is Context Marketing? Win-win!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [2009, B2B] Study: B-to-B Marketers Lagging With Social Media
    B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. RECENTLY in B2B. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [2009, B2B] The Big Content Marketing Fail: How Much Content Do You Need?
    In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. Of course content is not king. Hurray. It gets worse.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 5, 2012
    [2009, B2B] B2B marketing’s 6 most common design mistakes
    My recent post on “B2B marketing’s 10 most common copy mistakes,” attracted many readers. Since copy doesn’t stand alone, it made sense to update and repeat a post from 2009 on common B2B marketing design mistakes. B2B marketing’s 6 most common design mistakes is a post from: B2BMarketingSmarts.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    [2009, B2B] B2B and the tourism industry: Why mobile is key to successful digital strategy
    I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. For marketers and B2B businesses in the tourism industry the answer should not be ignored.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [2009, B2B] Top 10 Tips for Marketing Automation success
    B2B is using more localised targeted messages than ever before, often messages delivered on mobile devices. 66% of sales teams don’t believe marketing ‘works’ source: IBM – Breaking the Feud 2009. You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? Have a plan. Decide.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [2009, B2B] B2B and the tourism industry: A strong digital strategy can make the difference
    After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination. With competition fierce, what can a B2B strategy do to capture a greater share of the tourist spend? Vidal.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [2009, B2B] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 9, 2012
    [2009, B2B] Should You Run a Social Media Contest?
    remembered that it was on Twitter back in 2009, and we had to tweet using a hashtag in order to win a Macbook. Comments Comments Related Stories Leveraging Social CRM for B2B Salespeople – Get Organized! Top 7 Reasons Savvy Real Estate Pros Are Using Social Media How to Use Video for Social Media in B2B Sales.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [2009, B2B] PowerViews with Dave Munn: The Transformed Marketing Organization
    My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [2009, B2B] Follow The Money To The CMO
    It began in 2009.  And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. B2B BloggerHow Tech Companies Are Setting Sights On The Swelling Marketing Budget. The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [2009, B2B] 2012 #Nifty50 Top Men in Technology on Twitter
    He is the author of B2B Marketing Insider , chief editor for the SAP Business Innovation Blog and co-founder of the social news site Business2Community. Jeff is co-author of The B2B Social Media Book , and also co-founder and Managing Editor of SocialMediaB2B.com , the leading online resource for social media’s impact on B2B marketing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [2009, B2B] 12 Revealing Marketing Stats About Facebook for Business
    There's a significant chunk of marketers and business owners whose marketing strategies rely heavily on Facebook. 2) How does that compare to business owners' opinion of Facebook marketing in 2009? You hear me, B2B marketers ?! 6) So, who is kicking the most butt with Facebook customer generation? That's cool. Turns out, they do.
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