joined Twitter in 2009. Please join me on my social networks  Twitter ,  LinkedIn ,  Facebook  and   Google+ and  Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 8 Steps To Effective Content For Social Media [Slides] appeared first on B2B Marketing Insider. That was 9 years ago! Listen first.

In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. B2B Web Strategy Online Marketing This leads to the question: just how impactful is mobile technology in our lives?

'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). Download the great white paper on B2B demand generation, How to Find New Customer,s right here.) But the future is Marketing Made Simple TV. Let’s examine those.

whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. iragleser : In B2B there’s still the “C” — it’s always important to consider how you’re talking to customers. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013. whatsnextdc.

commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce.   'Photo credit: Wikipedia.

Google’s first ever tweet was sent in 2009. Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring Modern B2B Marketing The first email to be sent with an “@” symbol was in 1971. Tweet This]. Tweet This].

The Rodon Group is a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956. Help Scout is a B2B customer service software company founded in 2005 with seven full-time employees. 'Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team.

'When hiring a B2B demand generation manager, don’t just hire a person. This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process  like the SCORE b2b demand generation program. The post Hiring a Person to Head B2B Demand Generation? R - Revenue.

Here is how ITSMA described the event: B2B marketing organizations have been under invested in marketing technology for years, but now that is all changing. ITSMA’s latest research with B2B marketers explores where marketers are in their use and utilization of marketing technology. I always want to look different from everyone else.

Focused primarily on B2B clients whose revenues ranged from $2MM-$400MM annually, Sauder found herself and her team constantly chasing data via spreadsheets provided by their clients. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. We know.

Some marketers are afraid to stir up negative feelings in their reader, but it can actually create a shared experience and tap into a level of emotion that some may not expect to get while reading marketing content, particularly if you're a B2B marketer. Ever wake up on the wrong side of the bed? Of course you have. We all have. Oh no! There.

Sales, especially in B2B organizations, needs to be proficient at engaging socially with customers and be in sync with customers' social behaviors. In 2009, Jon founded Nimble, Inc. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Or your computer. Listen first.

When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. billion business in 2009 ( source ). Business Rants B2B marketing event marketing promotional products tchotchkeAt a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Your Turn.

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyeMagine provide a design and patience to get us through market and messaging changes.

Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to business (B2B) businesses. . Ways Retargeting Can Help Your B2B Company Increase Sales. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. References.

Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. appeared first on B2B Marketing Insider. In our last interview, Steve McKee asked if Big Data was the future of marketing.

Jenn Whinnem — Jenn is a passionate young woman and her firey posts caught my attention back in 2009. His B2B Agency MLT Creative is simply an inspiration. Estonia is an awesome place with a progressive economy and Kimmo is leading the B2B marketing charge in the region. This is my 1,000th post on {grow}. In fact.

RT @ wittlake @ jonmiller #b2b. In a post from 2009,  Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. In 2009, Google changed their Analytics code to rank video content higher in search results. How Case Studies Increase B2B Sales. Why Use a Case Study?

joined SAP as Head of North America Marketing in 2009. appeared first on B2B Marketing Insider. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. Marcus, tell us a little bit about yourself. What influenced you?

Even though I’ve done many sites since doing this one in 2009, the Welch & Forbes site remains a favorite to this day. B2B Web Marketing Content Strategy Creating Unique Content Marketing Writing Tips Website OverhaulsWhen I begin a new Website overhaul project, I take a tour of the business. Whew.). What do you think?

few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. Among the findings: Email spend continues to grow, despite open and click-through rates that fell to 2009 levels. B2B Marketing Big Data data-driven WinterberryROI still a challenge.

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.

In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Burning Questions for B2B Marketers in 2012 by iMediaConnection. Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Why do they (really) buy from you?

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 Social media can be used to turn a B2B transaction into a P2P relationship. In 2009 most companies where trying to figure out where to start with social media. By Gerardo Dada.

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Real-time marketing was just getting started in 2009.  He also served as CMO at Reed Business Information, the largest B2B publisher in the world. The post Marketing In Real-Time – The New Trading Room Floor appeared first on B2B Marketing Insider. By Brian Kardon - CMO, Lattice Engines. Any edge. Including me! Strategy

In other words, SiteCore has been steadily executing on the strategy they described in 2009. SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. Letting external systems deliver the actual interactions causes no particular harm.

Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. For example, a marketer using context would know more about a lead than whether she's B2B or B2C, and her first name. What next? What Is Context Marketing? Win-win!

B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. RECENTLY in B2B. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home.

In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. However, everyone overlooked content. Hurray.

My recent post on “B2B marketing’s 10 most common copy mistakes,” attracted many readers. Since copy doesn’t stand alone, it made sense to update and repeat a post from 2009 on common B2B marketing design mistakes. B2B marketing’s 6 most common design mistakes is a post from: B2BMarketingSmarts.

I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. For marketers and B2B businesses in the tourism industry the answer should not be ignored.

B2B is using more localised targeted messages than ever before, often messages delivered on mobile devices. 66% of sales teams don’t believe marketing ‘works’ source: IBM – Breaking the Feud 2009. 'You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? Have a plan. Decide.

After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination. With competition fierce, what can a B2B strategy do to capture a greater share of the tourist spend? Vidal.

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.

It began in 2009.  It started with Adobe’s purchase of web analytics company Omniture in 2009. B2B BloggerHow Tech Companies Are Setting Sights On The Swelling Marketing Budget. The CMO’s budget was surging and the CIO’s was receding.  And follow they did.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010.

He is the author of B2B Marketing Insider , chief editor for the SAP Business Innovation Blog and co-founder of the social news site Business2Community. Jeff is co-author of The B2B Social Media Book , and also co-founder and Managing Editor of SocialMediaB2B.com , the leading online resource for social media’s impact on B2B marketing.

2) How does that compare to business owners' opinion of Facebook marketing in 2009? You hear me, B2B marketers ?! Were you one of those people back in 2008 who looked at your Facebook profile and thought. I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Turns out, they do.

The number of people who abandon a site after waiting for it to load surged between 2009 and 2011, a study from  Web Performance Today. Email marketing b2b marketing Email Marketing email marketing mobile marketing automation mobile marketingAnd as you can imagine, that number is going up. Don’t have a panic attack.

B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. B2B Publishing. Mix of B2B and Consumer Pubilshing. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs.

Now, these same techniques are being leveraged by B2B firms to great effect, combining emotional and logical content to achieve more favorable decisions and accelerated sales cycles. B2b marketing Value Marketing Pisello neuromarketing b2b selling Alinean Value SellingYou have two options 1. So why do most select the sure bet?

At SABMiller, award submissions have quadrupled since 2009. Cornerstones B2B Marketing B2C Marketing Marketing Strategy“Nice guys finish last.” It’s crazy how often I hear that phrase, from women and men alike.  Sure, nice guys are dependable, sensitive, and parent-approved.  Sexed-Up “Good” is Cooler than “Cool”.

Then in October of 2009, I sent 55. If you read my top tweeted words over the course of my 3 years on twitter from the image above and string them together, they would read: RT Thx Social Media Marketing Great RTs B2B Content Business Blog. Yesterday was my 3-year twitter anniversary. sent over 18,000 tweets. watched. And I listened.

The New Symbiosis of Professional Networks The findings and predictions from our most notable study, the New Symbiosis of Professional Networks research conducted three years ago, (2009), identified what we called a Social Media Peer Group, (SMPG) this is essentially a Web 2.0 We are returning to the “apple cart” of yesteryear.

For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. B2B B2B marketing B2B Social Media Social media commercialisation linkedin linkedin vs twitter twitterSocial media. It’s all about sharing. Isn’t it?

Jim Dickie of CSO Insights ( The Sorry State of Sales Today ) revealed that 86% of businesses raised quotas in 2010 (Similar results in 2011 t0o.) , despite the lowest quota achievement ever measured (59% for 2009 and much lower in 2010). (Editor’s Note: This post should create some controversy. The world of sales is ugly today.

In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog. Guest post by Lisa Cramer. About the Author.

But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled:  The Rule of 5 for B2B Content Development. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Content is the fuel of marketing automation. Mike Volpe. Marketing

Manticore partner since 2009, Sales Engine International's managed marketing services engine has combined Manticore's technology platform with their own award-winning creative and campaign execution services to help clients FIND, CONNECT with and ENGAGE prospects. Have you heard our   BIG NEWS ?

Manticore partner since 2009, Sales Engine International's managed marketing services engine has combined Manticore's technology platform with their own award-winning creative and campaign execution services to help clients FIND, CONNECT with and ENGAGE prospects. Have you heard our   BIG NEWS ?

In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.”

We all know the increasing importance of ideas in B2B marketing. That was in 2009. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. But idea marketing doesn’t start and stop with marketers.

Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

When I founded the lead generation company F ind New Customers in 2009, the jury was out. My thought was that by demonstrating deep expertise in B2B marketing, a VP of Marketing or Chief Marketing Officer would be forthcoming. Find New Customers crossed the Rubicon recently. We officially drove a stake into job search. It’s dead.

Budgets devoted to adherence have rocketed from an average of $400,000 in 2009 to $1.53 Cutting Edge B2B Marketing B2C Marketing Customer Understanding Marketing StrategyThese are things that must be true in order for the business as a whole to succeed. What do we mean by that? Well, take the pharmaceutical industry. million this year.

was so impressed that in 2009 I watched their entire 2nd conference (IM Spring Break) via a livestream (because I was unable to travel to the event). An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Attendee Only Content - Not Shared Via Social.

Just over three years ago Arik Hanson had this crazy idea to start a B2B communications blog and asked me to contribute (this is now my 82nd post). My first post wasn’t exactly rocket science about the profession ( So you want to be a B2B communicator? ), but I’ve gotten better at it over the years.

I have known Ted “socially” since 2009 – having met through a mutual Facebook friend, but our connection on Facebook evolved into a professional relationship. Whether you are B2B, B2C, B2B2B or B2B2C… on both ends there are people. b2b Social Media Social Networking Wendy EmersonWendy K Emerson.

found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both. Signup.to

In 2009, Chris Brogan and Julien Smith released their book Trust Agents.  always think back to a marketing effort that is often used in B2B — the production of a “white paper.”  By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand? 

Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! In late 2009, ECI implemented a new marketing automation program. B2B Marketing: Focused top-of-the-funnel campaign fills day-long workshop in target market. But she was mistaken.

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. B2B B2B mobile marketing B2B Statistics mobile mobile marketingTwo studies were carried out with people given the simple task of walking across the university square. So what did they learn?

Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. B2B B2B mobile marketing B2B Statistics mobile mobile marketingTwo studies were carried out with people given the simple task of walking across the university square. So what did they learn?

We have blogged to gain resutls for our and our clients since 2009. Blogging b2b blog marketing results social media writerHow often should you write and publish blog posts to get results from your blog? What results do you want from your blog? have a consulting colleague who specializes in a niche science. Contact New Incite today.

I’m also a big believer in the power of story-telling in B2B demand generation. In 2009, they recruited Scott Monty to be their head of social media. And if B2B companies need help acquiring new customers, please talk to Find New Customers. Mashable did a great post on how Ford is using social media. Amen, Scott.

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

” This question is particularly common for B2B marketers. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. See my previous post on this, B2B Marketing Content: How Much Should You Give Away? ). Contact New Incite today.

Should B2B marketers be focused on a mobile marketing initiative? The content marketing assets B2B marketers are using to acquire leads are being accessed at an increasing rate through mobile browsers and sites with greater mobile accessibility. We don’t get that question as much as we should. Still not sold on these development?

As B2B marketers, focusing on your audience is absolutely critical. If you are focused on what your B2B target audience has done in the past or is doing today, you will miss new opportunities like the Internet (2000), Twitter (2009) or Pinterest (2011) to connect with your audience. Of course not! Who cares if they are!

This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012. 5) The average budget spent on company blogs and social media increased from 9% in 2009 to 21% in 2012. HubSpot's 2012 State of Inbound Marketing Report is now available!

How are B2B marketers using social media differently from their B2C counterparts? But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” We’re all hungry for data. hours.

If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. This isn’t QuinStreet’s first B2B technology media acquisition. They purchased IT Business Edge in September 2011 and Internet.com in 2009. However QuinStreet may be a newer name.

They are where the buyers of both consumer and B2B products and services gather the information they need to make informed decisions. Business.com Business Social Media Benchmarking study , 2009] 34% said they planned to create a customer community in 2011-12. social trust b2b online communityNot really.

An entrepreneur, Jeff founded the global marketing firm  Find New Customers in 2009 and is regarded as an expert, thought leader and innovator in demand generation  and global marketing. ” Find New Customers  is a lead generation company with an audacious goal – to transform the world of B2B marketing forever.

compiled some of Nielsen’s reports from October 2009 to December 2011 and plotted a time-lapse bubble chart for 5 of the consistent top-10 sites. That means that the average number of videos watched by each visitor is a whopping 137  per month on those sites (up from 81 in 2009). Chart: How Many Streaming Videos Do We Watch?

As a content aficionado, he frequently forwards valuable B2B marketing info that I might miss seeing otherwise. Recently he sent me a copy of a report from 2009 loaded with interesting insight into the behavior of business buyers. B2B marketing and sales is still about people. The 202 pages in [.]

Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. B2B Social Media Guides. Search and Social.

He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. What Stephen Hawking Can Teach You About Social Media Marketing Strategy was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Become an expert and be recognized as an expert.

The FDA listened and, in November 2009, held two days of hearings where pharma marketers, consultancies, doctors and scientific groups testified and gave suggestions on adapting the agency’s guidelines for a shifted communications landscape. But the guidance is, well, a little underwhelming. Sounds smart, right?

The B2B prognosticators have been out in full force.  Some of them take the easy route, proclaiming 2012 as the year of mobile marketing or the year of content marketing (uh, 2009 called, it wants its title back).  But regardless of timeline, as these changes occur, what will they mean for B2B marketers?  Happy New Year! 

When I was reviewing the most viewed B2B social media posts of 2011 I had two choices. The oldest post still draws traffic for the terms B2B and Facebook. Because this shows our site as an authority on this topic, other posts about B2B and Facebook have drawn traffic over time. 28 Awesome B2B Social Media Statistics (August).

In fact, this blog started long before the now booming  B2B marketing company  Find New Customers was founded in 2009. Six years ago today, we posted the very first article on this company blog. December 28, 2005. You can read the first post by using the link at the bottom of this post. Click on Happy Birthday to play a audio. link].

That goes double for complicated purchases like insurance, software, real estate, or B2B services.  Sources: 1) Adinsight Brochure (2009). 3) IMShopping and Harris Interactive Survey (2009). 'I’m kind of a data nut.  Well, my list is getting long.  59% of online shoppers use voice regularly to inquire about products 2.

This got me to thinking of the risks I personally took in founding the B2B demand generation company  Find New Customers  in 2009, our many months of failure, and the great successes we enjoy today – delighted clients, Mad Marketing TV and more. The World’s Greatest Successes are the World’s Biggest Failures.

Several platforms were revamped, relaunched, or finally “released” in 2009. Client adoption was also slow until 2009 when the first surge in market demand occurred. Last year, the number of completed microtasks increased 496% over 2009. B2B and social media crowdsourcing david bratvoldGuest post by David Bratvold.

In writing 30 posts, I more than doubled my previous most productive month, way back in October 2009 , and far exceeded my usual average. B2B Blog Posts of the Week: The Turkey in the Room. Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal.

The 2009 report (forgot to put it in the “to read” pile) points out that when it comes to gathering business information, executives fall into two categories: young and old. Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. Not unlike what you do on laundry day. What to do?

Savvy B2B loves Guest Bloggers! Since our launch in April 2009 we have featured over 40 different guest bloggers. We love making new friends, reading the great content they provide and offering a skill set, topic or voice to our blog that is unique and different. We hope you enjoy it.

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs.

As you can see, there is a spike of activity in both 2009 and 2010 right around the end of the year. What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. But, what does the year end mean for business? Not a chance!

I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. As a marketing expert, Brian, what are you observing in B2B sales? Most of our clients were forecasting like it was still 2009.  The economic challenges of today are a major problem for B2B sellers. 

Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job. 51% of companies permit access for business purposes only (up from 19% in 2009). B2B Marketing B2B social media

In February 2009 we published our first post here on SocialMediaB2B.com. And even when we wrote our book this past Spring and Summer, we kept publishing posts about B2B social media and marketing. The biggest lesson for B2B marketers is that blogging is about consistency. Published in 2009. This is now post number 500.

Peter Fox-Penner writes in the Harvard Business Review (July-August 2009): Utilities have always assumed that their output would continue to grow… But electricity and gas customers—aided by the utilities themselves—are reducing consumption. Cornerstones B2B Marketing Commercial Teaching Economic Trends Marketing CommunicationsThe U.S.

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

According to a new report Social Strategy for B2B Marketing 2011 from Global Web Index , B2B decision makers are the most socially engaged in the world when compared to average internet users. 39% of B2B decision makers had used a micro-blog (like Twitter) in the last month and only 22% of average internet users did.

One of the reasons more than 400 B2B Sales and Marketing professionals are joining us in Las Vegas thid week is because customers have been making their jobs pretty challenging over the past few years. Greetings from sunny Las Vegas. No, that isn’t a typo – rats. Before I explain, let’s back up. Enter the rats. The Buzz 2011 Summit

One of the reasons more than 400 B2B Sales and Marketing professionals are joining us in Vegas is because customers have been making their jobs pretty challenging over the past few years. Cornerstones B2B Marketing Sales and Marketing ConferenceGreetings from sunny Las Vegas. No, that isn’t a typo – rats. Enter the rats.