• B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [2009, B2B] How To Build An Army Of Volunteer Contributors For Your Blog
    Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. That’s right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [2009, B2B] 10 things you need to know NOW about OmniChannel Marketing
    Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Super B2B Marketers.  . Simply put, OmniChannel is multi-channel done right!”.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2009, B2B] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Reason #2: Gamification.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [2009, B2B] Insights from the B2B Barometer
    'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  B2B marketing budgets at an all-time high. Yup, 39%. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2009, B2B] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Common B2B Link Building Questions. Common B2B Link Building Questions. When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. What About Advertorials?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [2009, B2B] John Legend Coming to Interact 2014
    'by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at  Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. Singer/Songwriter. Musician.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009, B2B] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. For another argument in favor of digital (or just plain marketing ) universality, consider why people optimize websites these days (namely, 336 B2B & B2C marketers): 1. Increase lead generation.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [2009, B2B] The B2B Funnel is Now a Sieve
    'The buying process has gotten messy for B2B marketers. Given that only 32% of enterprise B2B marketers consider their content marketing effective, they need to pay attention to what they're doing with the 17 tactics they use, on average. wrote about it in my book, eMarketing Strategies for the Complex Sale , in 2009.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [2009, B2B] What is Video Seeding and Does Your Brand Need it?
    However, because you need to capture the attention of your target market (especially with B2B), you need to do more than just create videos and distribute them. Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. You need to start video seeding. What is video seeding? Does video seeding work? Not bad right?
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, B2B] 70 New (Really) Marketing Automation Stats
    It’s from 2009. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). 33% of B2B marketers cite “targeted delivery of content” (i.e.,
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009, B2B] 70 New (Really) Marketing Automation Stats
    It’s from 2009. B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). 33% of B2B marketers cite “targeted delivery of content” (i.e.,
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2009, B2B] Eight years of top business brands on Twitter and their First Tweets
    Apart from amusing ourselves with colleagues'' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world. Date set up: 26 Feb 2009. Date set up: 20th May 2009. Date set up: 23rd June 2009. Nothing. Nothing.
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009, B2B] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [2009, B2B] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009, B2B] 20 LinkedIn Groups Every Marketer Should Join
    5) B2B Technology Marketing Community. The B2B Technology Marketing Community is a highly engaged group of tech-focused marketers who love Q&A and actively participate in group discussions. 6) B2B Marketing. If you’re a marketer who focuses primarily on B2B, this is an excellent group to join. Who knows? Sales.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [2009, B2B] 3 Companies that Failed to Listen
    The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. Marketing Soapbox b2b customer marketing 'Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. Blackberry, which just reported a $4.4 Something wrong,” he said.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [2009, B2B] B2B Marketers Must Be Transparent to Build Trust
    In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. Marketing Soapbox b2b marketing trust 'Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [2009, B2B] Is Your Social Media Consultant an Expert or a Wannabe?
    We’ve been blogging, tweeting and marketing on Facebook since 2009 and on LinkedIn since 2004, for our company and for our clients. Our blog is listed on www.alltop.com’s marketing news directory and is on Michael Brenner’s (B2B Marketing Insider) list of 20 Must Read B2B Marketing Blogs. But, I digress.
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [2009, B2B] Top 10 Tips for Marketing Automation success (1)
    B2B is using more localised targeted messages than ever before, often messages delivered on mobile devices. 66% of sales teams don’t believe marketing ‘works’ source: IBM – Breaking the Feud 2009. 'You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? Have a plan. Decide.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [2009, B2B] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    'When hiring a B2B demand generation manager, don’t just hire a person – hire a process! Thanks to @buyerzone for naming FearlessCompetitor.com the #1 B2B blog of 2012 !). Only outside experts bring fresh insights and perspectives for success with B2B demand generation. But that begs a question. Tons of those.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 24, 2013
    [2009, B2B] How to Start an Awesome LinkedIn Group
    This powerful B2B networking tool on the “social network for professionals” has spawned over 1.5 In 2009, Long started a group called  Social Media Commercial Real Estate when few in his field understood the power of social networking in the real estate world. 'Have aspirations to be a thought leader in your industry?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [2009, B2B] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). Download the great white paper on B2B demand generation, How to Find New Customers right here (top right.). But the future is Marketing Made Simple TV. Find New Customers.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [2009, B2B] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Buyers: Traits by Generation [Infographic]. B2B Marketers Benefit from Customer Reviews. 'Online content in the sales and marketing industries is dynamic and constantly changing. Via HubSpot.
  • WRITTENT  |  WEDNESDAY, JULY 10, 2013
    [2009, B2B] 50 Amazing Mobile Marketing Statistics That Will Move You to Action
    41% of B2B buyers access content marketing through a smartphone. US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. Mobile devices will account for 25% of global internet traffic by 2014.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009, B2B] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    B2B Marketing Trends Survey 2012 Report. Curata’s annual survey of how B2B marketers approach content marketing strategy is a tactical goldmine. While the survey naturally includes a deep look at how companies are approaching content curation , there’s plenty of other insights that make it well worth any B2B or B2C marketer’s time.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 3, 2013
    [2009, B2B] Has the Social Gone Out of Social Media?
    2009), you could meet people on Twitter or LinkedIn and actually make a few connections. B2B Social Media Chris Brogan 'The other day on Twitter, I came across a post about the death of social media. clicked over to read it and found myself agreeing with the author on all of his points. “Oh yes!” ” I thought.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [2009, B2B] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    'Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. Here''s how to do it. But there''s more.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [2009, B2B] 8 Steps To Effective Content For Social Media [Slides]
    joined Twitter in 2009. Please join me on my social networks  Twitter ,  LinkedIn ,  Facebook  and   Google+ and  Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 8 Steps To Effective Content For Social Media [Slides] appeared first on B2B Marketing Insider. That was 9 years ago! Listen first.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [2009, B2B] The Impact of Mobile Technology in B2B Companies
    In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. B2B Web Strategy Online Marketing This leads to the question: just how impactful is mobile technology in our lives?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [2009, B2B] Why Marketing Made Simple TV beats the pants off Find New Customers
    'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). Download the great white paper on B2B demand generation, How to Find New Customer,s right here.) But the future is Marketing Made Simple TV. Let’s examine those.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [2009, B2B] 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
    whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. iragleser : In B2B there’s still the “C” — it’s always important to consider how you’re talking to customers. ” #whatsnextdc. Frank Gullo (@frankgullo) May 6, 2013. whatsnextdc.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [2009, B2B] B2B Marketers Should Take Another Look at E-Commerce
    commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce.   'Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [2009, B2B] Ten Fantastic Facts About The History of Internet Marketing
    Google’s first ever tweet was sent in 2009. Ten Fantastic Facts About The History of Internet Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Lead Scoring Modern B2B Marketing The first email to be sent with an “@” symbol was in 1971. Tweet This]. Tweet This].
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [2009, B2B] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    The Rodon Group is a B2B third-generation family business that has manufactured small plastic parts and molds at a high volume since 1956. Help Scout is a B2B customer service software company founded in 2005 with seven full-time employees. 'Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [2009, B2B] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    'When hiring a B2B demand generation manager, don’t just hire a person. This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process  like the SCORE b2b demand generation program. The post Hiring a Person to Head B2B Demand Generation? R - Revenue.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [2009, B2B] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    Here is how ITSMA described the event: B2B marketing organizations have been under invested in marketing technology for years, but now that is all changing. ITSMA’s latest research with B2B marketers explores where marketers are in their use and utilization of marketing technology. I always want to look different from everyone else.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    [2009, B2B] 7 Steps to Transforming Into an Inbound Agency
    Focused primarily on B2B clients whose revenues ranged from $2MM-$400MM annually, Sauder found herself and her team constantly chasing data via spreadsheets provided by their clients. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. We know.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    [2009, B2B] Why You Might Want to Be More Negative in Your Marketing
    Some marketers are afraid to stir up negative feelings in their reader, but it can actually create a shared experience and tap into a level of emotion that some may not expect to get while reading marketing content, particularly if you're a B2B marketer. Ever wake up on the wrong side of the bed? Of course you have. We all have. Oh no! There.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [2009, B2B] The Past And Future Of sCRM In Prospecting And Selling
    Sales, especially in B2B organizations, needs to be proficient at engaging socially with customers and be in sync with customers' social behaviors. In 2009, Jon founded Nimble, Inc. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Or your computer. Listen first.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [2009, B2B] B2B Marketing and the Cheap Tchotchke Mistake
    When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. billion business in 2009 ( source ). Business Rants B2B marketing event marketing promotional products tchotchkeAt a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Your Turn.
  • EMAGAZINE B2B BLOG  |  THURSDAY, MARCH 21, 2013
    [2009, B2B] What eMagine Customers are Saying: Client Recommendations
    eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. ” B2B Web StrategyeMagine provide a design and patience to get us through market and messaging changes.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    [2009, B2B] Retarget Your Way to Greater Sales
    Retargeting is not just for business to consumer (B2C) businesses; it is just as effective – if not more – for business to business (B2B) businesses. . Ways Retargeting Can Help Your B2B Company Increase Sales. Retargeting is a cost effective way for B2B lead generation that can lead to significant sales increases. References.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    [2009, B2B] Is Thought Leadership The Future of Marketing?
    Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. appeared first on B2B Marketing Insider. In our last interview, Steve McKee asked if Big Data was the future of marketing.
  • B2B MARKETING MENTOR  |  THURSDAY, FEBRUARY 14, 2013
    [2009, B2B] Q&A with Mark Fidelman, Author of Socialized!
    Where are we currently in the B2B social media adoption curve? Are B2B companies still increasing their adoption of social media or is it plateauing? What do B2B companies stand to gain from getting on social media? For instance, in 2009 there was a story about how Dell generated $6.5 say focus on two of them. If so, how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [2009, B2B] One thousand posts. No navel gazing.
    Jenn Whinnem — Jenn is a passionate young woman and her firey posts caught my attention back in 2009. His B2B Agency MLT Creative is simply an inspiration. Estonia is an awesome place with a progressive economy and Kimmo is leading the B2B marketing charge in the region. This is my 1,000th post on {grow}. In fact.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [2009, B2B] What is the Difference Between Thought Leadership and Content Marketing?
    RT @ wittlake @ jonmiller #b2b. In a post from 2009,  Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    [2009, B2B] Why Case Studies Work in B2B Sales
    As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. In 2009, Google changed their Analytics code to rank video content higher in search results. How Case Studies Increase B2B Sales. Why Use a Case Study?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [2009, B2B] The Future of Marketing: Is The Science of Marketing Taking Over?
    joined SAP as Head of North America Marketing in 2009. appeared first on B2B Marketing Insider. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. Marcus, tell us a little bit about yourself. What influenced you?
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 28, 2013
    [2009, B2B] Using Genchi Genbutsu to Create Compelling Website Content
    Even though I’ve done many sites since doing this one in 2009, the Welch & Forbes site remains a favorite to this day. B2B Web Marketing Content Strategy Creating Unique Content Marketing Writing Tips Website OverhaulsWhen I begin a new Website overhaul project, I take a tour of the business. Whew.). What do you think?
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [2009, B2B] Data-Driven Marketing: 10 Trends for 2013
    few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. Among the findings: Email spend continues to grow, despite open and click-through rates that fell to 2009 levels. B2B Marketing Big Data data-driven WinterberryROI still a challenge.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    [2009, B2B] 5 Critical Things to Consider When Evaluating Lead Generation Companies
    What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. years.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    [2009, B2B] Nine Expert Marketing Strategy Guides
    In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Burning Questions for B2B Marketers in 2012 by iMediaConnection. Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Why do they (really) buy from you?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [2009, B2B] Building Content Marketing Strategy – 10 Steps
    Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. B2B customers today use an average of 7.6 Social media can be used to turn a B2B transaction into a P2P relationship. In 2009 most companies where trying to figure out where to start with social media. By Gerardo Dada.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [2009, B2B] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 27, 2012
    [2009, B2B] 10 New Websites to Add to Your Social Media Blog List in 2013
    Eric Wittlake: B2B Digital Marketing. Having a similar background in B2B, I have been a fan of Eric’s blog for some time. Jeremiah has probably been the biggest influence in my personal understanding of social media since I started following him – and seeing him speak – in 2009. Enjoy! Gail Gardner: GrowMap.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 21, 2012
    [2009, B2B] The 20 Best Social Media Books from 2012 to Read in 2013
    B2B SOCIAL. The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More  by Kipp Bodnar and Jeffrey Cohen. If you’re a B2B marketer, this is the best introduction to find to help make better use of social media to generate leads. SOCIAL BUSINESS.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    [2009, B2B] Marketing In Real-Time – The New Trading Room Floor
    Real-time marketing was just getting started in 2009.  He also served as CMO at Reed Business Information, the largest B2B publisher in the world. The post Marketing In Real-Time – The New Trading Room Floor appeared first on B2B Marketing Insider. By Brian Kardon - CMO, Lattice Engines. Any edge. Including me! Strategy
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [2009, B2B] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    In other words, SiteCore has been steadily executing on the strategy they described in 2009. SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. Letting external systems deliver the actual interactions causes no particular harm.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 7, 2012
    [2009, B2B] The Future of Social Media in 2013: Six Points to Consider
    have spoken to my classes about the history of Marketing , the emergence of social media, and how we utilize social platforms and tools for B2C and B2B. What will the future of Social Media Marketing bring? Here’s my best educated guess. Some points to consider: Tribes. Consider your friends on Facebook or those you follow on Twitter.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [2009, B2B] What's the Deal With This Whole 'Context Marketing' Thing?
    Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. For example, a marketer using context would know more about a lead than whether she's B2B or B2C, and her first name. What next? What Is Context Marketing? Win-win!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [2009, B2B] Study: B-to-B Marketers Lagging With Social Media
    B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. RECENTLY in B2B. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [2009, B2B] The Big Content Marketing Fail: How Much Content Do You Need?
    In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. However, everyone overlooked content. Hurray.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 5, 2012
    [2009, B2B] B2B marketing’s 6 most common design mistakes
    My recent post on “B2B marketing’s 10 most common copy mistakes,” attracted many readers. Since copy doesn’t stand alone, it made sense to update and repeat a post from 2009 on common B2B marketing design mistakes. B2B marketing’s 6 most common design mistakes is a post from: B2BMarketingSmarts.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    [2009, B2B] B2B and the tourism industry: Why mobile is key to successful digital strategy
    I have already covered the current growth and widening profit margins of the global tourism industry and the need for B2B companies and marketers in this field to develop a strong digital strategy if they want to capture a greater share of the market. For marketers and B2B businesses in the tourism industry the answer should not be ignored.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    [2009, B2B] Top 10 Tips for Marketing Automation success
    B2B is using more localised targeted messages than ever before, often messages delivered on mobile devices. 66% of sales teams don’t believe marketing ‘works’ source: IBM – Breaking the Feud 2009. 'You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? Have a plan. Decide.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    [2009, B2B] B2B and the tourism industry: A strong digital strategy can make the difference
    After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination. With competition fierce, what can a B2B strategy do to capture a greater share of the tourist spend? Vidal.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    [2009, B2B] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 9, 2012
    [2009, B2B] Should You Run a Social Media Contest?
    remembered that it was on Twitter back in 2009, and we had to tweet using a hashtag in order to win a Macbook. Comments Comments Related Stories Leveraging Social CRM for B2B Salespeople – Get Organized! Top 7 Reasons Savvy Real Estate Pros Are Using Social Media How to Use Video for Social Media in B2B Sales.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [2009, B2B] PowerViews with Dave Munn: The Transformed Marketing Organization
    My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [2009, B2B] Follow The Money To The CMO
    It began in 2009.  It started with Adobe’s purchase of web analytics company Omniture in 2009. B2B BloggerHow Tech Companies Are Setting Sights On The Swelling Marketing Budget. The CMO’s budget was surging and the CIO’s was receding.  And follow they did.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [2009, B2B] 2012 #Nifty50 Top Men in Technology on Twitter
    He is the author of B2B Marketing Insider , chief editor for the SAP Business Innovation Blog and co-founder of the social news site Business2Community. Jeff is co-author of The B2B Social Media Book , and also co-founder and Managing Editor of SocialMediaB2B.com , the leading online resource for social media’s impact on B2B marketing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    [2009, B2B] 12 Revealing Marketing Stats About Facebook for Business
    2) How does that compare to business owners' opinion of Facebook marketing in 2009? You hear me, B2B marketers ?! Were you one of those people back in 2008 who looked at your Facebook profile and thought. I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Turns out, they do.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [2009, B2B] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    The number of people who abandon a site after waiting for it to load surged between 2009 and 2011, a study from  Web Performance Today. Email marketing b2b marketing Email Marketing email marketing mobile marketing automation mobile marketingAnd as you can imagine, that number is going up. Don’t have a panic attack.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    [2009, B2B] Top Social Media Measurement and Tracking Tools
    B2B: Business Media. 2009 Eddie and Ozzie Awards Winners. B2B Publishing. Mix of B2B and Consumer Pubilshing. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    [2009, B2B] Personalize, Challenge & Engage
    Now, these same techniques are being leveraged by B2B firms to great effect, combining emotional and logical content to achieve more favorable decisions and accelerated sales cycles. B2b marketing Value Marketing Pisello neuromarketing b2b selling Alinean Value SellingYou have two options 1. So why do most select the sure bet?
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JULY 17, 2012
    [2009, B2B] How Marketing Awards Go Wrong
    At SABMiller, award submissions have quadrupled since 2009. Cornerstones B2B Marketing B2C Marketing Marketing Strategy“Nice guys finish last.” It’s crazy how often I hear that phrase, from women and men alike.  Sure, nice guys are dependable, sensitive, and parent-approved.  Sexed-Up “Good” is Cooler than “Cool”.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    [2009, B2B] 9 Top Twitter Tips You Should Start Using Today!
    Then in October of 2009, I sent 55. If you read my top tweeted words over the course of my 3 years on twitter from the image above and string them together, they would read: RT Thx Social Media Marketing Great RTs B2B Content Business Blog. Yesterday was my 3-year twitter anniversary. sent over 18,000 tweets. watched. And I listened.
  • LEADER NETWORKS  |  TUESDAY, JULY 10, 2012
    [2009, B2B] Insights Into The Social Mind
    The New Symbiosis of Professional Networks The findings and predictions from our most notable study, the New Symbiosis of Professional Networks research conducted three years ago, (2009), identified what we called a Social Media Peer Group, (SMPG) this is essentially a Web 2.0 We are returning to the “apple cart” of yesteryear.
  • EARNEST ABOUT B2B  |  TUESDAY, JULY 3, 2012
    [2009, B2B] Together they stand. Divided they fall.
    For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. B2B B2B marketing B2B Social Media Social media commercialisation linkedin linkedin vs twitter twitterSocial media. It’s all about sharing. Isn’t it?
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 30, 2012
    [2009, B2B] What if LOWERING Quotas Improved Sales Results?
    Jim Dickie of CSO Insights ( The Sorry State of Sales Today ) revealed that 86% of businesses raised quotas in 2010 (Similar results in 2011 t0o.) , despite the lowest quota achievement ever measured (59% for 2009 and much lower in 2010). (Editor’s Note: This post should create some controversy. The world of sales is ugly today.
  • WEBBIQUITY  |  THURSDAY, JUNE 28, 2012
    [2009, B2B] Is your website a top performer — or a black hole for sales and marketing?
    In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog. Guest post by Lisa Cramer. About the Author.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    [2009, B2B] “How can we create a lot of great marketing content, really fast?”
    But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled:  The Rule of 5 for B2B Content Development. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Content is the fuel of marketing automation. Mike Volpe. Marketing
  • FUNNEL FOCUS  |  TUESDAY, JUNE 12, 2012
    [2009, B2B] A Match Made in the Cloud!
    Manticore partner since 2009, Sales Engine International's managed marketing services engine has combined Manticore's technology platform with their own award-winning creative and campaign execution services to help clients FIND, CONNECT with and ENGAGE prospects. Have you heard our   BIG NEWS ?
  • FUNNEL FOCUS  |  TUESDAY, JUNE 12, 2012
    [2009, B2B] A Match Made in the Cloud!
    Manticore partner since 2009, Sales Engine International's managed marketing services engine has combined Manticore's technology platform with their own award-winning creative and campaign execution services to help clients FIND, CONNECT with and ENGAGE prospects. Have you heard our   BIG NEWS ?
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 12, 2012
    [2009, B2B] Why Your B2B Marketing Needs a Hub and Spoke System
    In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.”
  • CHRIS KOCH  |  TUESDAY, MAY 15, 2012
    [2009, B2B] Why salespeople should sell ideas: an FAQ
    We all know the increasing importance of ideas in B2B marketing. That was in 2009. Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. But idea marketing doesn’t start and stop with marketers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [2009, B2B] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [2009, B2B] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Salesforce.com offers CRM for B2B clients. Jessica teaches both undergraduate and graduate level courses in Marketing, including Social Media, and has 16 years of field experience in business and marketing before starting her teaching career in 2009. Social media has also shaped technology that can help drive business.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 2, 2012
    [2009, B2B] Our Really Fun Project – Telling Prospective Employers “Thanks, but no thanks”
    When I founded the lead generation company F ind New Customers in 2009, the jury was out. My thought was that by demonstrating deep expertise in B2B marketing, a VP of Marketing or Chief Marketing Officer would be forthcoming. Find New Customers crossed the Rubicon recently. We officially drove a stake into job search. It’s dead.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, APRIL 25, 2012
    [2009, B2B] How Marketing Creates Real Value
    Budgets devoted to adherence have rocketed from an average of $400,000 in 2009 to $1.53 Cutting Edge B2B Marketing B2C Marketing Customer Understanding Marketing StrategyThese are things that must be true in order for the business as a whole to succeed. What do we mean by that? Well, take the pharmaceutical industry. million this year.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [2009, B2B] An Example of a Well Executed Event: Blueglass 2012
    was so impressed that in 2009 I watched their entire 2nd conference (IM Spring Break) via a livestream (because I was unable to travel to the event). An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Attendee Only Content - Not Shared Via Social.
  • B2B VOICES  |  TUESDAY, APRIL 17, 2012
    [2009, B2B] Blogging isn’t Supposed to be Easy
    Just over three years ago Arik Hanson had this crazy idea to start a B2B communications blog and asked me to contribute (this is now my 82nd post). My first post wasn’t exactly rocket science about the profession ( So you want to be a B2B communicator? ), but I’ve gotten better at it over the years.
  • FIFTH GEAR ANALYTICS  |  MONDAY, APRIL 16, 2012
    [2009, B2B] B2B Is Most Definitely Personal.
    I have known Ted “socially” since 2009 – having met through a mutual Facebook friend, but our connection on Facebook evolved into a professional relationship. Whether you are B2B, B2C, B2B2B or B2B2C… on both ends there are people. b2b Social Media Social Networking Wendy EmersonWendy K Emerson.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [2009, B2B] B2B Email Benchmarks: Answers Vary Widely
    found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both. Signup.to
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 28, 2012
    [2009, B2B] How does social media affect trust and your brand?
    In 2009, Chris Brogan and Julien Smith released their book Trust Agents.  always think back to a marketing effort that is often used in B2B — the production of a “white paper.”  By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand? 
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 25, 2012
    [2009, B2B] How ECI Telecom Discovered the Surefire Sign that Sales and Marketing Are Aligned
    Tweet If you’re among the roughly half of B2B companies that have strong alignment between your sales and marketing teams, then congratulations! In late 2009, ECI implemented a new marketing automation program. B2B Marketing: Focused top-of-the-funnel campaign fills day-long workshop in target market. But she was mistaken.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 23, 2012
    [2009, B2B] Did you see the unicycling clown?
    Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. B2B B2B mobile marketing B2B Statistics mobile mobile marketingTwo studies were carried out with people given the simple task of walking across the university square. So what did they learn?
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 23, 2012
    [2009, B2B] Did you see the unicycling clown?
    Way back in 2009, the Applied Cognitive Psychology journal published some interesting research about a unicycling clown. B2B B2B mobile marketing B2B Statistics mobile mobile marketingTwo studies were carried out with people given the simple task of walking across the university square. So what did they learn?
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 19, 2012
    [2009, B2B] How to Blog: How Often Should I Blog?
    We have blogged to gain resutls for our and our clients since 2009. Blogging b2b blog marketing results social media writerHow often should you write and publish blog posts to get results from your blog? What results do you want from your blog? have a consulting colleague who specializes in a niche science. Contact New Incite today.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [2009, B2B] How Ford Kicked Its Social Marketing Strategy Into Overdrive [VIDEO]
    I’m also a big believer in the power of story-telling in B2B demand generation. In 2009, they recruited Scott Monty to be their head of social media. And if B2B companies need help acquiring new customers, please talk to Find New Customers. Mashable did a great post on how Ford is using social media. Amen, Scott.
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