| |  2009 + B to B + BtoB + Paper | 8 articles |
| Page 1 of 1 | Previous | Next | SAVVY B2B MARKETING JULY 27, 2009  BtoB Content Marketing: Six Places to Find Hidden Content Gems Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Don't be shy to get the word out. | SAVVY B2B MARKETING JULY 27, 2009  BtoB Content Marketing: Six Places to Find Hidden Content Gems Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts. Don't be shy to get the word out. | | | | | |
| MODERN B2B MARKETING JUNE 24, 2009 BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. Website visitors need clear directions on what to do when they arrive on your website. Developing clear calls to action was a key point during almost every session during the event. Buyer personas help companies develop paths for pros pects, helping those who may purchase learn about your product or service and allowing them to consume information at their own pace. | THE ROI GUY AUGUST 4, 2010  Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To. Do White Papers Still Engage? | THE ROI GUY SEPTEMBER 28, 2010  Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage? Do White Papers Still Rule? | THE ROI GUY DECEMBER 6, 2010  Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B. Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To. Do White Papers Still Engage? | | | | | | | |
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B2B LEAD GENERATION BLOG | TUESDAY, SEPTEMBER 4, 2007  B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 MORE >> -
MARKETING INTERACTIONS | TUESDAY, APRIL 21, 2009 Match Marketing Content to Executive's Media Preferences
Even more important, in my opinion, is to get the focus right. If your content is addressing your buyers' concerns, interests and priorities, it's going to be considered valuable. People have preferences for how they consume information and the best way to ensure you reach the stakeholders you target means you should provide content in a variety of formats they embrace. recent issue of BtoB Magazine included the article, Study examines global executive's media consumption (unfortunately I couldn't find a link to an online version). MORE >>
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