It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing, Email, Events). What is the equity value of those leads - the lead equity ? To top it off, they raised their hand. MORE >>

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events). What is the equity value of those leads - the lead equity ? To top it off, they raised their hand. MORE >>

Pricing begins at $4,000 per month for the base version with up to 10 users and 250,000 emails. The marketing operations module adds another $2,500 per month and other modules are priced at $1,500 each. At the end of the day, Aprimo is expecting the average client to pay $50,000 to $75,000 per year. Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. I've summarized this in the following table. MORE >>

At Marketo’s price of $49 per seat, a 20-user license would bring in another $1,000 per month. Genius.com's Genius Pro, a somewhat similar tool that helps sales people track prospect activities, is also priced at $49 per seat.)Compare They also explain why some vendors have been willing to sell to new clients at very low prices. An average Salesforce.com seat is around $100 per month these days. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. had a personal demonstration last week (are you impressed?), MORE >>

Think about it: if your average cost per new contact is even just $20 (a low assumption) and you have a modest database of 250,000 contacts, then your house database is a $5 million asset. Thought leadership and best practices work best during the awareness stage; comparisons, reviews, and pricing information appeals during the research stage; and information about the company, support, etc. Five Tips for Effective Lead Nurturing. Like most companies, you have probably built a significant database of prospective customers. Do you treat as such? Make it bite-sized. MORE >>