Email Marketing Metrics You Should be Tracking
Anything Goes Marketing
SEPTEMBER 13, 2009
Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. We’ll come back to this story – let’s focus back on email marketing.
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