Abandon Your Marketing Automation System!?
MARCH 22, 2009
I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. The company in question has used a comprehensive marketing automation system for about 2 years. In addition to cost savings, the thinking is that a full-blown marketing automation system just makes less sense with the new strategy. How to Replace a Marketing Automation System? The Salesforce.com database has some big issues (e.g.
B2B Lead Management Market Heats Up
JULY 31, 2009
And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone. Here’s the problem.
Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
MARCH 13, 2011
Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. Netfactor’s Visitor Track – Web Leads Technology is one forerunner in this field and helps capture visitors to your company website and also translate which company they are from. This is certainly a step in the right direction for marketing automation and online lead generation in making the process more intelligent. I am the CEO of netFactor. Not any more.