Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Salesforce.com Social Networks Peer-to-peer Effectiveness 48

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. The important thing is how consistent, or integrated your message and branding is across channels. United States License.

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Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Note: this post was originally published on the WebMarketCentral blog in August 2009.

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MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. It is broken up into two products: Genius Pro and Genius Enterprise.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Silverpop's figures may also be inflated by its consumer email production business. Tags: vendor rankings demand generation marketing automation lead management.

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Marketing Automation Services Marketing Management Demand Generation Vendors 120

Conversica

OCTOBER 27, 2019

Automating the routine, repetitive but important tasks that typically plague workforce productivity and performance, can elevate customer-facing teams to unprecedented heights. “What drew me to Conversica was its level of maturity and robustness in its implementation of AI that solves a real business problem,” said Kaskade.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But what really concerns me is that these people are apparently limiting their consideration to just those two products.

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Customer Experience Matrix

NOVEMBER 4, 2010

Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. It could supplement a traditional marketing automation system or perhaps replace one. We'll start with the standard marketing automation functions.

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Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. If you heard a loud thud late Tuesday afternoon, it was the sound of two shoes dropping.

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Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Conversica

NOVEMBER 11, 2019

Their success fuels our belief that every business professional will benefit from having an intelligent (not to mention, polite, pleasant, punctual, and persistent) virtual assistant to help them be more productive and simply happier in their job.”. Conversica was named Marketo Technology Partner of the Year 2019. About Conversica.

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Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. Click on the images for larger version. The picture of the speaker gives it a personal feel.

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Adobe Experience Cloud Blog

JUNE 2, 2009

I found the title curious, since I only use one lead nurturing tool, and upon reading the article realized that many small and medium (and even large) companies are purchasing anywhere from 2-10 tools to do what one marketing automation system can do. Now compare those costs to the cost of utilizing a marketing automation system.

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Marketing Automation Services Enterprise Management Marketing Automation Cost 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

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Adobe Experience Cloud Blog

NOVEMBER 11, 2009

Marketing automation has the ability to benefit almost every B2B company and industry, but are there benefits specific to open source companies? We know that not every user trying our products and solutions will become commercial customers, but by being open and providing educational content, our users can self select based on need. .

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Online Marketing Institute

NOVEMBER 1, 2010

My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services. While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz.

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Adobe Experience Cloud Blog

OCTOBER 1, 2013

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Don’t aim for a one-size-fits-all approach. Mobile is different.

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Ambal's Amusings

MARCH 18, 2010

Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Craig Rosenberg is Vice President, Products and Services at lead generation company Tippit. Craig Rosenberg.

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Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

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Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company will use the funds to fuel the growing global demand for Video Marketing Platform technology and to expand its product offerings for marketing and sales. Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Ambal's Amusings

APRIL 29, 2010

Enter into your information product funnel. Information products: (For a fee). Craig Rosenberg is Vice President, Products and Services at lead generation company Focus. Remember what I said in the beginning of this, buyers can find product info without you. Visit your site and get a bonus. Become a client. White papers.

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Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Marketo's Modern B2B Marketing. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web.

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Adobe Experience Cloud Blog

JULY 7, 2010

Send fewer generic messages and product announcements in favor of custom content based messages on customer status, product ownership and recent activity. For B2B, acknowledge which products the customer already owns, and celebrate things like anniversaries and renewals. Hint: It’s probably not product information.

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Email Marketing Trends Deliverability Tips 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. With a boatload of advanced features and an affordable price point, Genoo hopes to earn a spot on the shortlist for any marketing automation / lead gen purchase.

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LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

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The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. You may spot some companies that were not considered to be “marketing automation&# players just a year or so ago.

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Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. What’s Next?!

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

MAY 3, 2011

The recession has been officially over (at least in the United States) since June, 2009 — but to many people, companies, and marketers, it still feels like hard times. Thanks to recent productivity improvements, corporate America is well placed to turn higher sales directly into higher profits, says Mr Standevad.

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Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

Adobe Experience Cloud Blog

OCTOBER 12, 2010

For the past three years revenue growth has been the main objective of CEOs according to Frost & Sullivan’s annual 2009 CEO Survey. We started this conversation more than two years ago when Marketo took a bold step to elevate the industry focus above marketing basics to what really matters at the end of the day – revenue.

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Work Management Marketing Management Marketo Lead Ranking 48

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. Tweet This! Simon Stanlake.

B2B Marketing 40

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Adobe Experience Cloud Blog

JANUARY 9, 2009

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. Unless your product is a one-call close (which very few b2b sales are), salespeople should never qualify their own leads. Your blog is called "Build A Sales Machine".

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Thought Leadership Lead Management Sales Leads Work Management 48

B2B Marketing Zone Posts

MAY 3, 2010

Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010. With that understanding, you are ahead of the game. Could Facebook become a Lead Nurturing platform? But Facebook?

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. The six choices included: product line. Published by Hubspot, May 2010. Essentially.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Product Failure: Launching a SaaS business is pretty easy because people do not like installing extra software. B2B or B2C?: B2B or B2C?:

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

MARCH 27, 2024

” Adobe’s own journey, to combine the art of creativity with the science of marketing, began, said Narayen, in 2009. Here are the main product announcements. These include automation of tasks and workflows, generation of new journeys and audiences and simulation of outcomes. That’s now far from the case.

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