2009 Automation Lead Scoring Rules Salesforce.com 
Adobe Experience Cloud Blog
NOVEMBER 26, 2009
At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.
Customer Experience Matrix
NOVEMBER 4, 2010
It could supplement a traditional marketing automation system or perhaps replace one. When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems.
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Customer Experience Matrix
JANUARY 31, 2010
(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. In addition, they support wait periods and can send leads and alerts to the sales system.
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system. The system’s features for lead scoring and routing are more impressive.
Customer Experience Matrix
FEBRUARY 12, 2009
But most of us still assume there is a reasonable relationship between price and value. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns.
Customer Experience Matrix
SEPTEMBER 1, 2009
When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns.
Adobe Experience Cloud Blog
JUNE 12, 2009
There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. After July 2009, you can create Custom Fields on Campaign Member Records. You will do this in coordination with your administrator by creating workflow rules. New data label options to show values, total, and percentages.
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