Remove 2009 Remove Automation Remove Lead Management Remove Rules Remove Salesforce.com
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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. More impressively, Marketing Studio can also apply multiple rule-sets to the same score calculation.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns.

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B2B Lead Generation Blog: Closed Loop Feedback: The Missing Lead Generation Huddle

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Neither Salesforce.com nor Sugar CRM are.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms and half are switching from another marketing automation product that they found inadequate. This might foreshadow attrition problems at other vendors.

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Sales Lead Management: Thought Leadership with Aaron Ross

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. I had more ego than understanding about lead generation and professional selling. Where better to learn that than doing sales at salesforce.com?