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B2B Lead Management Market Heats Up

Online Marketing Institute

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

7 “Rs&# for B2B Marketing Content Planning - Marketing Interactions , April 24, 2010 Content is the fuel for eMarketing. Find out how to make landing pages work harder and increase conversion rates. Best Search Engine Marketing Tips of 2009, Part 2 , April 7, 2010. With that understanding, you are ahead of the game.