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Remove 2009 Remove Automation Remove Rules Remove Salesforce.com
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SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement

Customer Experience Matrix

In other words, SiteCore has been steadily executing on the strategy they described in 2009. The other important difference is decision rules. SiteCore doesn’t talk about them much, although does deliver them in the form of campaigns flows and dynamic content rules. Maybe that’s a good compromise.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

(Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. More impressively, Marketing Studio can also apply multiple rule-sets to the same score calculation.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. And, while we’re on the subject, they need REALLY TIGHT integration between marketing and sales automation, if not one shared system. no branching based on prospect behavior) at fixed intervals.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. Extending this to build Web forms should be pretty simple.

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Infusionsoft: Impressive Marketing Power for a Very Low Price

Customer Experience Matrix

Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities. Like a free breakfast at Denny’s, that sounds too good to be true.

Pricing 120
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Marketing Features in Salesforce Summer 09

Adobe Experience Cloud Blog

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com. After July 2009, you can create Custom Fields on Campaign Member Records.   You will do this in coordination with your administrator by creating workflow rules. and are grouped with the Sales Cloud enhancements.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration.