The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. It seems it has all to do with creating the right message for your audience. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

APRIL 15, 2015

Those ads will be sold not on an overall audience basis, the way television has been sold since the very first day. It allows advertising to be sold in the same way, on an exact number of ads delivered basis, instead of a gross audience basis, and it didn’t work. They shut it down in 2009.

Google 145

Google Paid Search Agency Television marketing Ads 145

Digilant

MARCH 3, 2022

But there’s one audience that exhibits different behavior: gamers. Audience diversity. The content is not user-generated (as with social media or YouTube, for example), so brands have more control over their image and messaging. Define your audience upfront. Keep your audience in mind when designing creative.

Ads 52

Ads Video Marketing Advertising Agencies Mobile Advertising 52

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. For example, we at Diversability have recently partnered with a body positivity conference, a therapy platform, and a youth social impact group, cross-pollinating our audiences.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

JULY 4, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. 1,200% more shares are generated by social videos than text and images combined, creating an opportunity to connect with a much broader audience.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Content Marketing Institute

DECEMBER 31, 2018

The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. He wanted to thrill audiences with his performances. Are you building something for your audience that has never been done like this before? Other-serving – What’s in it for the audience ? Yours in Content, . Hello Cleveland.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Vidyard

JULY 9, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. 1,200% more shares are generated by social videos than text and images combined, creating an opportunity to connect with a much broader audience.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

LeadSquared

OCTOBER 17, 2015

But, even more so, he has an audience understanding of a seasoned marketer. Focuses only on his audience. First, he knows who his target audience is. Be it a music album, films or concerts, he is always in sync with his audience. And, he didn’t just assume his audience’s preferences either. Sure, he is talented.

Youtube 52

Youtube Paid Search Agency Small Business Marketing Buzz 52

nDash

NOVEMBER 13, 2018

Give your audience more credit than goldfish. We’re streaming TV shows, creating video content on social, and watching YouTube videos for both information and entertainment—all with anytime, anywhere access thanks to mobile. Even back in 2009, Copyblogger’s Sonia Simone was questioning whether or not writing was obsolete.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Vidyard

JUNE 5, 2014

Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). Let’s look at the Ford Fiesta marketing campaign from 2009 as an example.

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Industrial Marketing Today

OCTOBER 2, 2010

Today, it has matured to the point where marketers can deliver highly focused email campaigns to the right audience at the right time and in the preferred format. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email. Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 18, 2010

Do they really communicate better with our audience or are we as copywriters/content creators just being lazy? Let me end this post with a humorous video that I found on YouTube. in B2B marketing content. I know I have been guilty on more than one occasion of using popular clichés in my business marketing communications.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Of course, the extent to which this degree of orchestration, relevance and personalization can be implemented depends heavily on an organization’s audience management maturity, customer data management practices and overall technology stack.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vidyard

DECEMBER 14, 2015

It’s important to remember that without connecting to your audience on a subconscious emotional level there is no platform to deliver your message. Demographics – Knowing your audience is essential! Who is your target audience? Choose music for your brand that is relevant to your audience even if it’s several years in the past.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Industrial Marketing Today

APRIL 28, 2010

The tricky part is that it must resonate with your audience and not because you happen to be passionate about smoething. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 19, 2010

Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Content Standard

DECEMBER 12, 2018

This audience is driven more by recommendations and references than any other audience in the world, meaning that people in China turn to social media early on in their buyer’s journey. It really does depend on the audience, the objective, and everything else that’s going on in the channels.”

Social Media 97

Social Media Social Marketing Media Peer-to-peer 97

Convince & Convert

APRIL 16, 2013

People upload approximately 72 hours of video to YouTube every minute, and Google receives over two million search queries every minute. If you are to truly build a high quality digital analytics function you should be looking at search analytics, content analytics, audience analytics and influencer analytics tools.

Analytics 139

Analytics Practices Ad Building Best Practices 139

Content Standard

DECEMBER 23, 2014

million YouTube views. Visual Measures estimates the total “true reach” of this video at nearly double that amount, which combines the viewership of brand-driven and audience-driven videos across hundreds of the Web’s most popular video sites. But the surge in branded video views isn’t limited to electronics.

Video Marketing 40

Video Marketing Brand Identity Branding Buzz 40

Industrial Marketing Today

MAY 26, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right?

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Porch Group Media

MAY 21, 2019

Fifty-four percent of consumers want to see more video content from marketers, and audiences say they are more likely to retain marketing messages delivered via video. YouTube, Snapchat and Instagram are the most popular online platform among this age group. Facebook is the second favorite platform for consuming videos after YouTube.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Martech Advisor

FEBRUARY 3, 2020

Cheetos is making a Super Bowl appearance for the first time after 2009. The audience can relate, which can motivate viewers to stack up Cheetos and use ‘ Cheetle ’ as a weapon to escape any chores while watching Super Bowl 2020. ” What we liked: The advertisement stirs up emotions and gets audiences to shed a tear.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use a social publishing site like scribd.com to gain a larger audience for your white papers. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 8, 2010

Before you can deliver your content and engage with your target audience, they need to find you! And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Website copy optimized for keywords and phrases is how your technical audience will find you. I should know — I am an engineer too. Give them hardcore specifications typically found in product spec sheets.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Recycle - Don’t toss out content that’s no longer pulling the audience it once did.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

However, it is not so easy to translate features into benefits that really engage and speak directly to your target audience. It is only when you tie them together or translate features into benefits can you engage with your target audience and increase your success rate of closing the sale. Share your thoughts by leaving a comment.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 5, 2010

Depending on the stage of the prospect, your content needs to: Move them from ignorance to awareness – define the problem and make your target audience aware of generic solutions and the benefits of your offerings. You can’t satisfy all of them with one-size-fits all content. A white paper would fit the bill nicely here.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Sprout Social

SEPTEMBER 4, 2018

With nearly a million followers on Twitter, they’re constantly sharing educational webinars with their audiences and even launched their own TV show. For example, ICON (a blockchain/crypto network) recently shared an article they’d published on Medium with their Facebook audience. CryptoBobby, YouTube Channel.

Social Media 74

Social Media Media Brand Identity Branding 74

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. At the time, YouTube and Google+ were outpacing Orkut’s growth, so Google refocused on these platforms in an attempt to compete against Facebook on social media. 1) Meet your audience where they already are. 2) Borrow from your competitors.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Rain: The Growth Agency

DECEMBER 14, 2020

For more information, visit the official website , Facebook , Twitter or YouTube pages. Tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009, 2011 and 2019 CONCACAF Gold Cups. Lone Star Sports & Entertainment. Rain the Growth Agency.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

ClearVoice

MARCH 8, 2022

In addition to her content oversight, Cristina appears on podcasts and frequently authors blogs about how technology can be used to emphasize connections between storytellers and their audiences. Heidi Bullock , chief marketing officer, Tealium. Rebecca Lieb, Ph.D. content strategist, advisor and author. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52