Remove 2009 Remove Audience Remove Viral Remove Writing

Trending Sources

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Werent you worried about a shortage of readers and topics to write about? A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. Wrong. and Italy. Move on. Login.

Lessons learned while deleting 274 blog posts

grow - Practical Marketing Solutions

This is an exceptional audience and I never, ever take you for granted. Between 2009 and mid-2011 I could see a definite shift toward a more confident and authoritative voice. year mark, the quality and depth of my writing spiked up dramatically. Another reason is that there is so much to write about. SEO works against viral. write for you, period.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. write effective PPC ad copy Tips on how to maximise the effectiveness of this key digital marketing channel. HOW TO. HOW TO. only little!

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Love writing about technology and business?

Paper 12

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

think Story Telling is going to be a huge component of the marketers tool kit going forward since the web and social media adore good stories. 2) Make them Sticky – But not just any stories – for example boring stories of an ERP implementation aren’t going to go viral any time soon. The reason the sales team loves case studies is it gives them evidence. Tweet This! Digg this!

5 Tricks to B2B Marketing Socially

Buzz Marketing for Technology

think Story Telling is going to be a huge component of the marketers tool kit going forward since the web and social media adore good stories. 2) Make them Sticky - But not just any stories – for example boring stories of an ERP implementation aren’t going to go viral any time soon. The reason the sales team loves case studies is it gives them evidence.

Happy Sixth Month Blog Anniversary!

Connect the Docs

Viral Marketing. Writing White Papers: How to Capture Readers and Keep Them Engaged by Michael A. Again, thank you all dear readers, you make for such a great audience! Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. White Papers Experts. Top 3 Posts.

Keep it Interesting: Strategies for Great Interviews

Connect the Docs

Who's writing about topics or experiences that interest you and your audience? Rather than "marketing", for example, propose to ask their thoughts about how to go viral, or whether traditional advertising still works. Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. News organizations rely on interviews to get information from authority figures and to show the different sides of a story. You are just as capable of using interviews in a content marketing strategy.

Twitter smack-down: Pizza joint hit with $2 million lawsuit

grow - Practical Marketing Solutions

There was a similar infamous case that went viral in July, as reported by the Chicago Tribune : A Chicago corporate landlord set the Internet world abuzz by suing a former resident for a seemingly offhand remark on Twitter about her “moldy&# apartment. As of this writing, there were 81 comments with stabs such as: “They should change their name to low and trite.”. Hmmm. .

11 Best Marketing Books for Your 2012 Summer Reading List

B2B Marketing Insider

” an audience, I put this right at the top of my own list. Mark has an easy (and humorous) writing style that make this book a summer must-read! Following on from his 2009 success in “ Get Content. We write basically about all the same stuff except that he is truly an expert in all three of these topics – SEO, Social and Content Marketing! Photo Source.

List 137

16 Must-Read B2B Marketing Strategy Ebooks

Modern B2B Marketing

Tips include how to write effective copy, what to know about email clients, how to create effective subject lines, and how to target messages through segmentation. 2. The New Rules of Viral Marketing. The marketing strategy ebook offers insight from new media experts as well as viral marketing success stories. 4. Enjoy! 1. Increasing the Response to Your Email Marketing.

Naked Emperors -- and their PR Firms

Illuminating the Future

If their perspectives are compelling enough, they are likely to influence the influencers -- encouraging them to write, speak, tweet and all the rest to carry these viral perspectives forward. Market influencers are looking for an illuminating story that will inspire and guide their own audiences, constituents, subscribers, followers and clients. Result? It's time to do better.

B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites

B2B Marketing Savvy

While not content hosts per se, these sites provide audience communities and search capabilities, therefore additional traffic possibilities.  some rich-media new content (video clips, anecdotal short case study write-ups, a podcast or two). Which, if any, work, will depend on your audience and goal. Recently, I was in a client discussion on video production.  Welcome!

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. And scary?

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Michael Cohn offers a helpful checklist for organizing social media efforts, from setting goals and listening to engaging your audience and selecting the right tools. 10 Steps to Managing Employees on Social Media by Write Speak Sell. * 5 STARS. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer.

15 Social Media Concepts to Make You a More Marketable Social Media Professional in 2013

WindMill Networking

Similarly, content must tailored and optimized for a particular platform and intended audience. Jessica teaches both undergraduate and graduate level courses in Marketing, including Social Media, and has 16 years of field experience in business and marketing before starting her teaching career in 2009. Viral Marketing in 2013 Hinges on Content Creation, Social Media (prweb.com).

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Sandra Fathi, president of Affect Strategies, attributes the success to being able to more accurately reach Regus’ target audience through niche communities: “Social media enables companies to engage directly with their target audiences. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Sandra Fathi, president of Affect Strategies, attributes the success to being able to more accurately reach Regus’ target audience through niche communities: “Social media enables companies to engage directly with their target audiences. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities.

Skype 39

10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. He could even be seen taking over websites like Huffington Post to write content or anchoring the news as we see in the video above.

New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012

WindMill Networking

So, when Neal asked me to write a recurring column on new social media tools and apps , I thought what could be a better start than wrapping up this year (holiday pun intended) by showcasing some innovations related to social media. Using a smart algorithm you can make your video content go viral. Check out the new social apps launched in 2012 that the industry is toasting! Part 2).

API 40

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. These men are indeed using Twitter to rewire and reorient the Web.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Debunking the Viral Coefficient , May 15, 2010.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Really though, it boils down to one thing Truong said during our interview: “How can we mobilize a captivated audience to do something on our behalf?&# Plus, this is key, too: “How can we mobilize a captivated audience to do something on our behalf?” BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so!

B2C 39

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

Audience Development. 2009 Eddie and Ozzie Awards Winners. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Here, digital audience marketers chime in on the ones they’re using now, and why. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. Circulation/Audience Development. Editing/Writing. folio.

URL 19

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters.  He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. These men are indeed using Twitter to rewire and reorient the Web. 

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Christopher Burgess – Senior Security Advisor at Cisco; co-author of Secrets Stolen, Fortunes Lost ;  writes on Online Safety, Hunger and Human Trafficking on his personal blog, Burgessct.com , while also professionally blogging in both Huffington Post and Cisco Security Blog addressing social network/media security & privacy issues touching our personal and professional lives. Cheryl.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.  Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.   Remember, you need to write on topics that will generate organic links. Sample image from 2009 blogger quotes project 7. 

Test 19

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. This is especially handy when you need to segment your audience.

Link 62

Measuring the Value of Social Marketing and Media

VisionEdge

Social marketing was defined as “seeking to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” These social media are comprised primarily of Internet-based tools for sharing and discussing information such as viral videos, blogs, online reviews, etc. billion in 2009. Public relations is about attempting to favorably influence the impressions and attitudes of a target audience primarily through endorsements (published articles, reports, reviews, etc) by trusted, credible, objective third parties.

Measuring the Value Social Marketing and Media

VisionEdge

Social marketing was defined as “seeking to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society.” These social media are comprised primarily of Internet-based tools for sharing and discussing information such as viral videos, blogs, online reviews, etc. billion in 2009. Public relations is about attempting to favorably influence the impressions and attitudes of a target audience primarily through endorsements (published articles, reports, reviews, etc) by trusted, credible, objective third parties.

ClickInsights: What is the ideal length of a white paper?

Connect the Docs

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. He's taught technical and marketing communication at two universities, and given countless workshops and webinars to professional audiences. Jonathan Kantor.

FAQ 2

Does your B2B Marketing have Consistent Messages?

Connect the Docs

In order to accomplish the strategic objective, marketers need to determine what engages each audience they’re trying to influence. Patsi Krakoff's blog Writing on the Web. B2B Lead Generation Benchmark Study 2009. How to put the "Viral" in B2B Marketing Viral Campaigns? B2B Marketing has become multi-faceted in this digital era. Ardath Albee. Blogs.

How should B2B content differ for Business and Technical Decision Maker?

Connect the Docs

"Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Patsi Krakoff's blog Writing on the Web. B2B Lead Generation Benchmark Study 2009. How to put the "Viral" in B2B Marketing Viral Campaigns? B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Ardath Albee. Tom Pick.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Dec 2009. Tell a Memorable and Relevant Story to Make Your Content Marketing Positively Viral - Content Marketing Today , July 29, 2010 Geico’s Drill Sergeant Therapist Gets It Just Right. Audience: Business Executives and Marketing Leaders. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010 What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Write 350-600 words ( educate, entertain, engage, enrich readers).