Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” I have to say I have been following Scott since I first joined Twitter in 2009. He helped to teach me that social media is truly about having conversations and about engagement. Photo Source.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. "Delve into social media marketing."

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. The campaign was informative, inspiring, and relatable to the audience.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. But as we explain in this article, it’s what audiences crave. What is lo-fi social media content? It was a massive risk, but one that paid off.

Content 111

Content Advertising Agencies Social Media Webinar Metrics 111

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. One of the most prominent algorithm upsets occurred earlier this year when Facebook shifted the rankings of branded content to “make [its] News Feed more about connecting with people and less about consuming media in isolation.”

Social Media 109

Social Media Media Word of Mouth Content 109

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Social Media has overtaken pornography as the No. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Marketri

MARCH 6, 2024

I founded the B2B Business Alliance in 2005 with Don Adriaansen, Bill Rossman, and Sean Galt, three dynamic individuals who were interested in business growth and had similar target audiences. Social media became a new way to communicate and share. In 2009, I bought a house and decided to move my business there. What a gift!

Ad Building 118

Ad Building Tips Brand Identity Branding 118

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Just choose a story-template, upload your media files, select the colors, sounds, and styles—and Renderforest does the rest. Combine the power of audio and visual imagery to introduce company’s people and mission to your audience.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Read on to get their insights. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. It seems it has all to do with creating the right message for your audience.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Zoominfo

JUNE 30, 2019

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Overall, Philips reported an increase in conversation, social mentions, and overall activity surrounding their brand among their intended audience of medical experts. The solution?

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Biznology

MARCH 27, 2019

On the Social Media Marketing Podcast, Mike Seltzner recently interviewed Mark Schaefer about his new book. In the interview, Mark talks about the original social media “community manager” role. I started working in social media back in 2009. I am one of the original social media marketing tribe!

Work Management 144

Work Management Marketing Management Social Media Paid Social Agency 144

Sword and the Script | B2B

APRIL 27, 2021

Earned – media or influencer relations. When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? Because when marketing invests invest time and budget into owned media, you are building two assets. Shared – social channels.

Order 98

Order B2B Marketing Budget Programs B2B 98

Marketing Insider Group

JUNE 13, 2013

This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. I joined Twitter in 2009. And many wonder why their social media aren’t generating ROI.

Social Media 100

Social Media Effectiveness Media Content 100

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have been popular in the media since baseball’s big strike in the 80s. Let’s take a look at how social media helped make fantasy sports into the craze that they are.

Social Media 82

Social Media Media Television marketing eCommerce 82

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Planning 132

Planning Advertising Agencies Paid Search Agency Mobile Advertising 132

Digilant

OCTOBER 4, 2023

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. They allow audience buying via RTB across multiple sources of inventory. Advertisers now buy media across a vast range of different sites.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Convince & Convert

SEPTEMBER 22, 2010

Email is all about actual audience. Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Will that open it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Content Standard

JANUARY 25, 2018

Social media marketing, like social media itself, has come a long way, but social media marketers still struggle to get buy-in from the executive level to fully invest in their success. Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. It’s a simple change that allowed SalesForce to share their content with a larger, more diverse audience. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. The tie between search and social media cannot be overestimated.

Social Media 159

Social Media Media Digg Marketing Analytics Tools 159

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Vision Edge Marketing

APRIL 11, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Rather, social media are another part of your multi-channel marketing efforts. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Marketing Insider Group

APRIL 26, 2012

And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. The Thank You Economy?

Social Media 100

Social Media Media CAN-SPAM Twitter 100

Vision Edge Marketing

FEBRUARY 29, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Rather, social media are another part of your multi-channel marketing efforts. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Sprout Social

SEPTEMBER 4, 2018

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. With nearly a million followers on Twitter, they’re constantly sharing educational webinars with their audiences and even launched their own TV show. ” How exchanges use social media.

Social Media 73

Social Media Media Brand Identity Branding 73

Martech

AUGUST 3, 2021

Vevo was created in 2009 through a partnership between two of the world’s largest record companies, Sony Entertainment and Universal Music Group. Across the main social media channels, Vevo has a total audience of over 30 million. Many videos, many views. ” To say Vevo has a presence on YouTube is an understatement.

Video Marketing 119

Video Marketing Cross-Selling Youtube Lead Ranking 119

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. The rise in social media channels. It’s cost and time effective.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. The Very Basics of Blogger Outreach by Social Media Today.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

OCTOBER 12, 2017

In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out. Steve has been blogging and tweeting about his brand successfully since 2009. That makes sense.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. What’s Your Relationship with Your Audience?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Webbiquity

MAY 20, 2010

A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Even if it doesn’t feel like the right move during economic uncertainty, the numbers prove that it’s a useful strategy: 73% of the top marketers use content to nurture their audience.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96