Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Google alerts pull a wide variety of information to you. What was your "Aha" moment in 2009? Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Marketing Insider Group

JUNE 1, 2020

Storytelling is the art of drawing out empathy from both storyteller and audience. This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Spend more time getting to know your audience.

Storytelling 318

Storytelling ROI Sample Ideal Customer Profiles 318

Contently

JANUARY 20, 2023

Additionally, the campaign helped to build trust with Always’ target audience by showing the brand understands and cares about their concerns and commits to making a positive impact in their lives. The campaign was informative, inspiring, and relatable to the audience. That can be a good thing or a bad thing.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Combine the power of audio and visual imagery to introduce company’s people and mission to your audience. Give your audience what they’re asking for! Guest post by Roman Daneghyan. Introduce Your Brand.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Velocity Partners

APRIL 16, 2024

As a disclaimer, Jon is a serial Velocity client, someone we’ve had a relationship with since 2009 when we supported him back in the day in producing the iconic Definitive Guide series for Marketo.) One strategy is for companies to build, engage and convert ‘owned’ audiences. JM : Audience building is hard! SW : Hi Jon.

Marketing Analytics Tools 82

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 82

Biznology

OCTOBER 12, 2017

But in B2B marketing, celebrity endorsements often appear like the hype in the ads audiences tune out. These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. Steve has been blogging and tweeting about his brand successfully since 2009.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Contently

JULY 27, 2021

” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. Brands seeking to create crypto content should try to be candid and informative.

Brand Identity 124

Brand Identity Branding Content Education 124

Zoominfo

OCTOBER 18, 2022

By making everything available to everyone, the argument goes, marketers are creating mindshare in their audience, and foster brand equity and goodwill by not restricting access to content. The other side believes that lead-gen is a valuable strategy in its own right, and that failing to gate some assets is leaving money on the table.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Martech

FEBRUARY 24, 2022

As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. Everyone responsible for communicating with and engaging audiences needs a baseline understanding of these new tools.

Planning 129

Planning Advertising Agencies Paid Search Agency Mobile Advertising 129

Convert

MARCH 18, 2022

In 2009, I helped a company that taught people to become happier and more confident with improved social skills. In 2009, I started optimizing websites and analyzing business and online data. At events, don’t just get ideas from the speakers, but also people in the audience. Our expert has tons of advice on how to do just that.

Work Management 98

Work Management Validation Analysis Conversion Rate 98

Webbiquity

JANUARY 10, 2010

And, tired of filling out the same information over and over for each new social networking or profile site? An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Sprout Builder.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. It allows you to understand how people come to your site and interact with it, and then use this information to develop strategies to optimize the site, improve user experience, and generate more traffic and conversions.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Convince & Convert

MAY 27, 2014

Consider this: you have about 7 seconds to grab your audience’s attention. Tackle Your Customer’s Problem and Go Way Over the Top Scofield Edit has a great video from 2009 parodying the client-vendor relationship much. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works.

Work Management 167

Work Management Marketing Management Conversion Generation 167

Zoominfo

APRIL 24, 2019

The Internet has long been the dominant outlet used by businesses to reach their target audience. Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Webbiquity

JANUARY 10, 2010

For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.&#. What exactly is “Web 3.0?&#

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Scoop.it

JANUARY 5, 2021

Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers. Their content marketing efforts were a major part of their progressive growth since their official launch in 2009.

Education 92

Education Brand Identity Branding Marketing Management 92

Convert

DECEMBER 20, 2021

As the founder of GuessTheTest, my aim is to provide experimenters with valuable A/B test case study data, and helpful resources to inform, inspire, and validate testing success. But formally, my optimization career started in 2009 when I graduated from my master’s and landed my first career-related UX job. So, GuessTheTest was born.

Eye-Tracking 98

Eye-Tracking Peer-to-peer Case Studies Case Study 98

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. In China, Sina Weibo is a primary channel for users to gain information, read news, and discover interesting stories. In China, Sina Weibo is a primary channel for users to gain information, read news, and discover interesting stories.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Parse.ly

SEPTEMBER 24, 2019

Our team aims to continue offering information-packed, actionable insights that are informed by data on our network to help you get more from your content. (By So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. We have entered the era of data-informed content.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Golden Spiral

APRIL 16, 2019

We were doing shows every week and we had multiple shows, and what I found out is I started losing my audience the more I started just pushing out stuff. Those attract very, very different audiences. Product launches, campaigns, seasons, building audiences — those four issues are all critical components to how you share your story.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Oktopost

JANUARY 13, 2020

However, despite the turning into a quick fix for entertainment junkies, it still deserves its old nick: The Information Superhighway. Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

BenchmarkONE

OCTOBER 27, 2022

housing bubble signaled the beginning of the Great Recession , which spanned from 2007 to 2009 and heralded the end for many small businesses. Gain a competitive edge ahead of (and during) a recession by doing the opposite, keeping your marketing efforts going strong and maintaining those ties with your audience. . Up-to-Date Skills.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Agencies Budget Programs 63

nDash

SEPTEMBER 30, 2021

Quora: Founded in 2009, Quora is a question and answer-based website where users search for and obtain information. Medium: Launched in 2012, Medium is an open platform for writers to share and readers to obtain information. Quora is an excellent tool for determining your target audience’s pain points.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

ClickZ

JUNE 12, 2020

He not only helps audiences understand what’s happening and why, he visualizes future trends and inspires people to take leading roles in defining the future they want to see. He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles.

Enterprise Management 93

Enterprise Management Demand Generation Agencies Advertising Agencies Work Management 93

Optinmonster

DECEMBER 11, 2019

So it’s no surprise that it has become one of the best ways to find your target audience, build an email list , and get new customers. Bottom Line: Instagram is great if your audience is younger and typically shopping from mobile. How is it generating so much income? Facebook ads. Facebook has over 1 billion active users every day.

Social Media 95

Social Media Paid Content Media Business 95

Content Standard

NOVEMBER 2, 2018

Marketers frequently laud social media as the “holy grail” of audience engagement. In 2009, we began to see major changes in the complexity of the algorithms. Long before Facebook, people have sought to understand what compels people to spread information. Image attribution: Kevin Laminto.

Social Media 110

Social Media Media Word of Mouth Content 110

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. PayPal’s email is clever and relatable, managing to effectively grab the attention of their audience. This strategy works because your brand becomes a source of valuable information.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Jamin Spitzer , Global Director of Communication Insights, Microsoft.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Valasys

FEBRUARY 4, 2020

announced its integration with LiveRamp Data Source , allowing marketers to hyper-target B2B audience groups across omnichannel. NetWise can be used to custom the diverse audience segments across any platform (be it Social, SSP, DSP or DMP) or brand. Hence, many of them primarily struggle to find the right audience for their messages.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Content Standard

FEBRUARY 16, 2018

The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking. From 2009 on, we’ve seen search engines continue to take steps to identify pages that exploit keywords, stuff their pages, and all around do work to be seen without actually providing content in return. Make a list.

Keywords 69

Keywords SEO Conversion Marketing & Strategy 69

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Even if it doesn’t feel like the right move during economic uncertainty, the numbers prove that it’s a useful strategy: 73% of the top marketers use content to nurture their audience.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Hubspot

FEBRUARY 12, 2020

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack -- chips and salsa to be exact. Additionally, it's frustrating for your audience to receive one-way communication. This type of communication will help you get to know your audience and improve your customer experience.

Autoresponders 81

Autoresponders Deliverability CAN-SPAM Auto Responder 81

The Effective Marketer

AUGUST 25, 2009

Know your audience 2. Simply remember the last presentation you attended and how boring it was, and swear you will not put your audience through the same experience. This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. It all boils down to: 1. Know your subject 3. Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100