ClickInsights: What is the ideal length of a white paper?
Ambal's Amusings
FEBRUARY 4, 2010
Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle.
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