Navigate the Channel

AUGUST 7, 2023

In this article, we will explore how Houzz can benefit building product marketers and offer valuable insights on leveraging this platform effectively. Houzz, founded in 2009 by Adi Tatarko and Alon Cohen, started as a platform aimed at connecting homeowners with interior designers and home improvement professionals. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Conversica

DECEMBER 20, 2022

But, even with an economic bull market “light at the end of the tunnel”, we are still seeing and feeling panic from our customers. Our company was founded in 2007 and our product launched in 2009. The explosion in interest around ChatGPT will accelerate customer expectations for website chat interactions.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Metadata

OCTOBER 25, 2023

Metadata customers are in on this secret ; they’ve spent nearly $130M in advertising over the past year. In 2009, you would see significant ROI from outbound email alone. Now, you need to reach across channels—to target B2B customers wherever they are. That’s what the balance of this article is about. Just kidding.)

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

B2B Marketing Directions

OCTOBER 1, 2022

Growing fears of an economic downturn have dominated the business media for the past several months, and these concerns have also spawned a boatload of articles and blog posts about how companies should manage marketing in a recession. This step is essential for two reasons. First, recessions are not one-size-fits-all even at the macro level.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Martech

FEBRUARY 24, 2022

It drives real value for marketers, advertisers, and their customers.” Live or virtual events are a great opportunity to learn from experts in the industry and network with other pioneering marketers looking to leverage this technology. AR is now a tool, not a toy.

Planning 126

Planning Advertising Agencies Paid Search Agency Mobile Advertising 126

Contently

APRIL 19, 2017

According to a recent Verge article on the troubles of Instant Articles, “the camera is the keyboard” has become “a popular refrain” among Facebook employees. That may seem obvious, but in 2009, only 46 percent of online adults used social media, according to Pew Research.

Social Media 167

Social Media Trends Emarketing Media 167

Webbiquity

JANUARY 10, 2010

Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year. Use email to extend the reach of your blog? Build links and traffic? And most importantly, use a company blog to drive real business results? 7 Ways to Keep Fresh Content Flowing On Your Blog by ProBlogger.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. According to Wikiversity , these include: Not all of these principles are used in the article to maintain simplicity but complex understanding. By consistently creating engaging content (it can be more than articles – think podcasts, videos, webinars, etc.),

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Oktopost

MARCH 21, 2019

In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. They’re also important to keep an eye on industry trends, and the competition. You can add hashtags to your articles and updates on LinkedIn to help your content be found easier.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

ClearVoice

APRIL 20, 2021

If you’ve ever read an article on local SEO, Google My Business is probably the first thing you read about. Not only does that give you another spot to reach customers, but it also gives them another chance to interact with you and click to your website. An article featuring local suggestions is a great place to start.

SEO 90

SEO Content Click Rate Ideal Customer Profiles 90

Scoop.it

FEBRUARY 18, 2021

70% of customers learn about a brand through their content instead of ads. What’s more, 60% of customers are more positive about a brand after they consume content from that brand. These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services.

Education 65

Education Top of Funnel Ideal Customer Profiles Brand Identity 65

B2B Marketing Directions

FEBRUARY 26, 2023

Last month, I wrote an article here arguing that, to achieve success in 2023 and beyond, marketers will need to be adept at leveraging both the capabilities of technology and data science, and the principles of behavioral science describing how people make decisions.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Optinmonster

DECEMBER 11, 2019

So it’s no surprise that it has become one of the best ways to find your target audience, build an email list , and get new customers. Many companies opt to create private groups on the platform where paying customers can join, interact, pose questions, and have a personalized experience with the brand. That said, don’t overthink it.

Social Media 95

Social Media Paid Content Media Business 95

Bluetext

FEBRUARY 14, 2024

The article “identified at least two dozen venture capital, government contractor financing or private equity firms that are run by or have hired former Pentagon officials or retired military officers, with most of the hires having taken place in the last five years.” Army (2023). There’s a lot of just talking past each other.”

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

The Effective Marketer

FEBRUARY 16, 2011

This nascent industry still has lots of growth to do. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. Very helpful article. Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Exo B2B

SEPTEMBER 9, 2020

Many industries have been experiencing content saturation for several years. It goes to say that the choices are sometimes difficult to make between prioritizing the management of our time and the value of the content (articles, webinars, videos, Lives, rich content, etc.) that seems to answer our questions. Similar findings.

Webinar Metrics 59

Webinar Metrics Brand Identity Branding Marketing & Strategy 59

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. This article will investigate the specific content marketing strategy Nerdwallet used to take on the industry titans. million users per month in 2014, plus many more today.

Startups 69

Startups Google Press Domain 69

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

B2B Marketing Zone Posts

APRIL 5, 2010

Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! The following are the top items from featured sources based on social signals. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Here is a list of possible blog topic sources: Customer service conversations – what questions are you answering on a regular basis? Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

Valasys

DECEMBER 18, 2019

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The platform provides marketers with access to the opinion of the industry’s top experts.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Biznology

MARCH 16, 2015

One of the cardinal rules of good branding is to consider the interests of the target audience before making decisions that may be inconsistent with what you want your brand to stand for in the eyes (and hearts) of your main customers. viewers, its lowest rating since 2009. Save this article as a PDF. ” Like this post?

Brand Identity 80

Brand Identity Branding Word of Mouth Trust Marketing 80

Content Standard

NOVEMBER 2, 2018

But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. In 2009, we began to see major changes in the complexity of the algorithms. They are intelligent and like to share valuable content that is related to their industry or career.

Social Media 110

Social Media Media Word of Mouth Content 110

Biznology

JULY 16, 2019

McNamee served as Zuckerberg’s mentor from 2006-to-2009, starting shortly after young Zuck dropped out of Harvard where Facebook began by facilitating the ability to find dates for frat boys at elite universities. It is Facebook’s power tool not for the users who are the product but for advertisers that are the customers.

Ethics 123

Ethics Facebook Paid Search Agency Social Networks 123

Outgrow

MAY 6, 2020

Founded in 2009, Column Five has made its way to the top content marketing agencies on the West Coast USA. And after engaging with every customer response they were able to improve brand awareness globally. In the first place, they will analyze and define the vision of your company, your industry, and your target audience.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92

Martech Advisor

SEPTEMBER 16, 2019

The bar for customer experience has been set high -- and it's on marketers to reach it. In this article, I discuss how the adoption of open source technology is a secret weapon for enabling great CX. When you call customer service and they don’t know who you are, making you repeat your personal information again and again.

CMS Development 55

CMS Development Enterprise Management Marketing Management Gartner 55

ClickZ

NOVEMBER 25, 2019

Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. Back in January, DoubleVerify bought Leiki , a Finnish contextual targeting platform giving them the ability to offer their customers contextual targeting. The first is powerful, global data privacy legislation.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convert

JANUARY 24, 2022

To do that, you have to come up with original hypotheses and relevant testing ideas, overcome biases, understand the mechanics of conversion rate optimization , think outside “best practices”, and keep up with the growth in the industry. This post is guaranteed to make you think about customer research in a different way: 6.

A/B testing 72

A/B testing Work Management Marketing Management Paid Search Agency 72

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? That is why the headline “The Creativity Crisis” in a recent article from Newsweek caught my attention. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Sprout Social

SEPTEMBER 4, 2018

Those bitcoins are worth 67 million dollars as I’m writing this article. One of the biggest hurdles cryptocurrencies and other blockchain technologies face is educating potential customers. Articles written in this space perform really well with Medium’s communities. Customer support. Educating buyers.

Social Media 72

Social Media Media Brand Identity Branding 72

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Webbiquity

MARCH 16, 2010

This chart, courtesy of SEOmoz, 2009*, really helps hit it home. Your general industry? Also grab the low hanging fruit- talk to current customers or clients, and see if they can link to you or write about you on their blog. Write articles, promote press releases, create content that people want to link to.

Link Building 100

Link Building Ad Building Marketing Management Digg 100

Launch Marketing

NOVEMBER 6, 2019

Since launching in 2003, they’ve grown to 1,035 team members and helped build millions of websites for customers across industries. Be sure to focus on what your customers are interested in, even outside of your product – whether it’s fun cultural references or more traditional content like video documentation and case studies.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61