Customer Experience Matrix

OCTOBER 22, 2009

The email features cover all the basic requirements: template-driven personalized messages, universal and campaign-level exclusion rules, and both static and dynamic list definitions. Users can build separate scoring rules for different marketing campaigns, regions, products or other entities. But these are awkward solutions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) This is done by creating the project as a branching flow chart, with rules to determine what takes place at junction. Email campaigns can execute as batch projects or trigger dialogs. Good stuff.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

This might foreshadow attrition problems at other vendors. Other systems select campaign members with rules that can access a broader set of data. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. Here's an update. form integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JULY 28, 2009

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. This is unusual among consumer marketing automation vendors. Channel objects can either be triggered by a specific event or execute after a specified waiting period.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120