Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
Customer Experience Matrix
DECEMBER 6, 2013
Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. One of the vendors that contacted me was Optimove , a Tel Aviv-based firm that calls itself a “retention automation platform” but definitely fits the CDP criteria. It has a few U.S.
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