Customer Experience Matrix

OCTOBER 22, 2009

Campaigns can be executed manually by the user or triggered by selected events including completion of a form, selecting a specific answer within a form, completing a step in a multi-step marketing campaign, or reaching a score threshold. for each score, and can set up routing rules triggered by entry into each range.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) Plans can automatically modify themselves in response to events: for example, if a piece of copy is rejected, the system can add a new set of review and revision steps. Project management is especially powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

This might foreshadow attrition problems at other vendors. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Here's an update.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JULY 28, 2009

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. This is unusual among consumer marketing automation vendors. Channel objects can either be triggered by a specific event or execute after a specified waiting period.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120