Customer Experience Matrix

OCTOBER 22, 2009

This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. Results from all these channels are managed through a unified campaign structure, which creates a hierarchy of campaigns and subcampaigns to allow channel-level rollups. But these are awkward solutions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

DECEMBER 6, 2013

Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me. One of the vendors that contacted me was Optimove , a Tel Aviv-based firm that calls itself a “retention automation platform” but definitely fits the CDP criteria.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Optimization 120

Customer Experience Matrix

NOVEMBER 29, 2010

This might foreshadow attrition problems at other vendors. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Other systems select campaign members with rules that can access a broader set of data.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120