Remove trigger vendor
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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

This might foreshadow attrition problems at other vendors. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. Here's an update.

Features 120
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Entiera Offers Consumer Marketing Automation Software as a Service

Customer Experience Matrix

This makes them sound more like a “hosted” vendor than “Software-as-a-Service” (SaaS), per the distinction in my July 25 post. This is unusual among consumer marketing automation vendors. Channel objects can either be triggered by a specific event or execute after a specified waiting period.