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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. Case Studies in Custom Content. . --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners.

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30 Women Shaping B2B Tech Marketing

SnapApp

They are more likely to do a lot of research on their own and are less likely to get in touch with a sales person. We're moving towards an API-centric world, so data integration platforms will have an interesting part to play in all of this. . What's the biggest shift/change you're seeing in the B2B tech landscape right now?

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30 Women Shaping B2B Tech Marketing

SnapApp

They are more likely to do a lot of research on their own and are less likely to get in touch with a sales person. We’re moving towards an API-centric world, so data integration platforms will have an interesting part to play in all of this. U ser Interviews | VP of Content & Relationship Marketing. To do that, you need data.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

The Open Graph API was a giant leap past that. I have studied and proven this. I have studied many fan pages with 100k+ to millions of fans that get only from 100-5000 people engaging with Brand posts. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. Cutting edge.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.