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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). I really don’t see this as a tough thing to solve. Will send you a ping.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. A white label version for agency use is also in the works.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. For a niche community, that’s a feat.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The real genius (or ruin) of Facebook’s Open Graph API is that it makes our interpersonal relationships as available as air (as Charlene Li predicted 18 months ago). You don't need to be on Facebook, for example, to be tagged in a photo, nor on Twitter to be in a TwitPic. I think this is just the beginning of things to come.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

The Open Graph API was a giant leap past that. It grew to accommodate other activities – interactive gaming, quizzes and status updates — but always, connectivity has remained its central purpose. Then signed up for FB and found it so simple to interact with other people and friends and very useful for businesses.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them. OAuth is being used by Facebook, Twitter, LinkedIn, and others.