Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. It's about offering informative content that's worthy of being passed along to help people spread that content and hopefully send more people your way to interact. BTW, our recent HRmarketing Trends Report Survey ( [link] ) showed that in 2009 82% of companies didn't measure ROI of social media but now, 69% intend to do so! MTV Launches Interactive Visualizatio.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community. From a business momentum perspective, Kinaxis achieved double-digit growth in its software subscription revenue, and for the first half of 2010, as compared to the second half of 2009, it saw the following results: 230% increase in community members 65.2% MTV Launches Interactive Visualizatio.