Analyzing B2B Marketing: Balance Sheet and Income Statement
Digital Body Language
JUNE 4, 2009
We're all very familiar with the tactical metrics on each marketing type; open rates and click through rates on emails, landing page conversion rates, cost per click metrics, traffic statistics, and so on. Tags: marketing analytics Lead scoring Digital Body Language B2B Marketing Consistent in every discussion I have with B2B marketing execs is the topic of analysis.