LeadSloth
MARCH 15, 2009
Email Analytics. Integrating web & email analytics for better conversion. Cross-channel: using SMS and instant messaging. Using multi-variate testing to optimize conversion and sales. Using direct mail with dynamic printing to recover email addresses. Using Artificial Intelligence to predict prospect behavior.
The Point
APRIL 26, 2017
The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. The last two decades have seen a sea change in B2B marketing, much of it driven by data, analytics, and advances in marketing technology. But the answer also lies in a more multi-channel approach.
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ClearVoice
OCTOBER 21, 2022
Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Marketing is Essential During a Recession.
Customer Experience Matrix
OCTOBER 22, 2009
Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.
Customer Experience Matrix
DECEMBER 13, 2012
It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. In other words, SiteCore has been steadily executing on the strategy they described in 2009.
LEADership
NOVEMBER 11, 2014
When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” Data —As the need to measure ROI became more prominent, data analytics tools got more advanced and sophisticated.
Adobe Experience Cloud Blog
JANUARY 19, 2009
First, B2B marketing encompasses so many disciplines and channels: email, search, events, direct mail, telemarketing, online and offline advertising, and so on. Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. Test social media channels.
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