Industrial Marketing Today

AUGUST 3, 2010

To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

NOVEMBER 6, 2009

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Learn to track web traffic and capture more leads through landing page optimization.

B2B Sales 48

B2B Sales Peer-to-peer B2B Marketing Marketing Management 48

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? What is the source of the largest share of social traffic to websites? (It’s Social media may be good for 99 things, but lead generation ain’t one of them. Which social network sends the largest share of website traffic? Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JUNE 18, 2009

0.1 - B2B online communities will have about 1/10th the active participants of a B2C community at comparable traffic volumes - but participation rates are all over the map. However, don’t confuse traffic and behavior with value to your business. Is your B2B online community generating more revenue for your business?

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. Rabazinsky has worked with companies such as Holiday Inn and Universal Studios and has helped a startup generate over one million users and $1 million MRR.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Hubspot

OCTOBER 27, 2020

In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Do a full audit that determines your best sources of leads, traffic, and page views.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Sprout Social

MARCH 30, 2023

Digital out-of-home advertising refers to electronic signage found in high-traffic, publicly accessible spaces like malls, universities, gyms, gas stations, etc. After interacting with the display, the consumer could scan a QR code that sends them to a landing page or a mobile ad call-to-action.

Paid Search Agency 106

Paid Search Agency Marketing AI Work Management Ads 106

WebMarketCentral

SEPTEMBER 22, 2009

10 Simple Steps To Increase Blog Traffic Via StumbleUpon by How To Make My Blog Marko Saric outlines a process for generating more traffic through StumbleUpon , walking through the steps of sharing great content, making friends in the network, and analyzing results. CFOs are the most skeptical (yeah, another shock).

Social Media 20

Social Media Optimization Media Web 2.0 20

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. When paired with an optimized post-click landing page , ads reach their full potential. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Single Grain

MAY 4, 2022

In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO. WordPress has SEO-friendly themes, but it also is very codebase-heavy (the collection of source code used to build the system) and uses a lot of plugins that affect page load times and the security of your site. Lead generation.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Hubspot

OCTOBER 26, 2016

Some, like Search Engine Land (SEL), say that Excite “revolutionized how information was cataloged,” making it easier to find information “by sorting results based on keywords found within content and backend optimization.”. 1996: Google co-founders Larry Page and Sergey Brin begin building a search engine that they initially call BackRub.

SEO 28

SEO PageRank Mobile Advertising Keywords 28

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Generating a Buyer Persona with Facebook Advertising , March 30, 2010. 7 Demand Generation Best Practices , March 11, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

DECEMBER 9, 2009

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. This tactic contributed to a nearly 50% increase in organic traffic to the blog. Personal pages such as "my product" inclusions really boost repeat business. maxebiz Great post.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Hubspot

JANUARY 9, 2013

In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see. And here's how to select the right CTA for every page on your site. 13) Adding Distractions to Your Landing Pages.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Vidyard

OCTOBER 19, 2016

By the 1950s, presidential addresses were delivered over television, and wide-eyed children watched incredible footage of the moon landing, beamed back from the furthest any human being had ever gone in our galactic front door. Moving pictures became personal. Funnily enough, it all began with a pot of coffee. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

The survey generated over 270 responses from B2B marketers - and the results are in! Google Analytics. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

MARCH 13, 2011

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. I am the CEO of netFactor.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Hubspot

JUNE 21, 2012

Try incorporating animated GIFs on your website and landing pages (as we've done with the GIF to the right to show off pages of one of our marketing analytics ebooks ) to enhance your content and stimulate your visitors. We all know that a bit of controversy can drive a ton of traffic, comments, and inbound links.

Linkbait 28

Linkbait Paid Search Agency Content Advertising Agencies 28