Vtrenz Eloqua Analytics 2009 - B2B Marketing Zone

DELICIOUS B2BMARKETING JULY 31, 2009 Demandbase: A New Twist In The Lead Management Automation Market would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Analytics include Web site visits, return visits, email opens, and click-throughs with an emphasis on letting marketing, insides sales, or account managers know when these activities happen. I’m sure I forgot a few. Among other stuff. MORE >>	DELICIOUS B2BMARKETING JULY 31, 2009 B2B Lead Management Market Heats Up problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. The tools/technology area seems like it's farther along on that front than the services/solutions area (despite my web analytics example), IMHO. MORE >>	RECENT POSTS MAY 26, 2010 \| LOOPFUSE Oracle acquires a million lines of code JULY 31, 2009 \| DELICIOUS B2BMARKETING B2B Lead Management Market Heats Up JULY 31, 2009 \| DELICIOUS B2BMARKETING Demandbase: A New Twist In The Lead Management Automation Market
0 Tweets	1 Tweet	MORE >>

LOOPFUSE MAY 26, 2010 Oracle acquires a million lines of code The potential market is enormous, larger than the CRM market , so there will be room for several players at the top ( LoopFuse is one of those and maybe Eloqua). Look for Email Marketing and Web Analytics vendors to gobble-up some Marketing Automation players. The world is moving away from batch-n-blast marketing and simple Web Analytics tracking. acquired vTrenz. Oracle acquires a million lines of code May 26th, 2010 by Roy Russo Yesterday, Oracle announced the acquisition of long-time Marketing Automation vendor, Market2Lead. We want your bits and bytes. MORE >>
0 Tweets

Click: 0

Search: 0

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

We need your email and password to allow you to log into your personalization features.

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

Affiliated Community

Posts