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B2B Email Benchmarks: Answers Vary Widely

Customer Experience Matrix

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. I found five relevant studies dating back to 2009. market, but the 2009 Silverpop study showed similar figures for both. I’d question its relevance to the U.S.

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Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. The deal is not particularly surprising.

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Interview with Brian Hansford

Onalytica B2B

I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I enjoy writing on a variety of B2B topics.

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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company’s original focus was on web analytics. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Note: this post was originally published on the WebMarketCentral blog in November 2009. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. Share this on del.icio.us.

Manticore 100
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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. But HubSpot plays in a different pond, where the frogs are more numerous and much livelier.

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Marketing Automation for the Inbound Challenged-Part 3: Vendors I

MLT Creative

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)