Online Marketing Institute

NOVEMBER 8, 2010

That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. When you can’t find the right audience, sometimes the best idea is to create a place for them to flock. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Online Marketing Institute

NOVEMBER 4, 2010

That’s what Kinaxis , an Ottawa-based supply-chain software company, did. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. When you can’t find the right audience, sometimes the best idea is to create a place for them to flock. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. Need some inspiration?

Social Media 100

Social Media Paid Content Tactics Tips 100