B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. This was second only to downloading product data sheets.
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